Plans starting at: $25
Popular Package: Fiber 5 Gig
Download speeds up to: 5 Gbps
Connection Types: Fiber & Cable
Plans starting at: $30
Popular Package: Cox Internet Gigablast
Download speeds up to: 1 Gbps
Connection Types: Cable
WOW Staff rating
WOW! delivers fast, reliable internet with attractive pricing
WOW! (WideOpenWest) serves customers in 6 states—Michigan, Alabama, Tennessee, South Carolina, Georgia, and Florida [1]—and is the smallest cable internet provider on our list [2]. WOW! serves over 2 million residential, business, and wholesale consumer subscribers, which is still a smaller base compared to industry cable internet giants like Xfinity and Spectrum [3]. Notably, it serves 470,400 high-speed data subscribers as of December 31, 2024 (down from 490,100 in 2023). But WOW! provides a model of good internet performance, operational success, and general customer satisfaction. In August 2025, WOW! (WideOpenWest) agreed to be acquired by DigitalBridge Group and Crestview Partners in a $1.5 billion transaction valued at $5.20 per share [4]. WOW! uses a hybrid fiber-coaxial (HFC) network, like the biggest national cable providers. That technology allows WOW! to provide up to 1,200 Mbps download speed and 50 Mbps upload speed. WOW! also features very low introductory plan prices, far lower than most cable internet providers. Though prices will rise after the first year, you’ll still pay about $20 less for most WOW! plan speeds than you would with Spectrum or Xfinity. And WOW! scores above average for customer satisfaction too.PROS
Cons
Cities with WOW availability
COX Staff rating
Cox offers gigabit download speeds, but at higher prices than competitors
Cox offers fast, reliable cable internet service and in a few select areas, all-fiber internet. But mostly, when you order Cox service, you’re going to get very fast cable internet up to about 2 Gigs. In fact, 99% of Cox’s customer base gets gigabit download speeds [1]. The lowest-priced plan will remain constant in price after the promotional period and has no monthly contract. All other plans go up by steep price increases of $25-$50 after the promotional rate ends. Overall, you are likely to pay more with Cox than with its cable or fiber competitors. That said, Cox may still be your best option if you happen to live in an area with no stronger fiber or cable internet providers who will give you more speed for your dollar. Beyond its service offerings and pricing structure, Cox has also been at the center of several major industry developments. Recently, Cox has been in the news for jointly defending its proposed $34.5 billion merger with Charter before the FCC, arguing that the two companies do not compete directly and are struggling with declining subscriber numbers [2]. They contend that critics’ claims of the firms becoming dominant “gatekeepers” are outdated and that the merger is necessary to keep their services competitive in today’s broadband market.Additionally, the Supreme Court has recently signaled sympathy toward internet providers in a high-stakes copyright dispute with major record labels, raising concerns that a ruling for the music industry could force ISPs to police users or disconnect entire households, campuses, or towns [3]. The justices appeared wary of the sweeping consequences proposed by the labels, even as they pressed Cox Communications on the limits of its legal theory.
The developments ultimately highlight how Cox’s role in broadband extends beyond day-to-day internet service and into broader regulatory and industry-wide challenges.PROS
Cons
Cities with Cox availability
WOW Pricing
WOW’s prices are so low they’ll WOW you
If there’s any way that WOW! can claim to have truly earned its name, it’s with low pricing. The first-tier plan will give you 300 Mbps download speed for only $25 a month. That's on the very low end of cable ISP pricing—less than $0.10 per Mbps. A lightning-fast, 1 gigabit speed from WOW! will run you $50. That’s considerably cheaper than several other major cable providers’ multi-gigabit speed plans. WOW!’s lower-speed plans do have a couple of drawbacks that may increase their otherwise excellent prices. Those drawbacks are data caps and a $14/month modem rental fee [5]. Fortunately, the equipment rental fee is optional, meaning that you can skip it if you provide your own modem/router instead. And the data caps are fairly high for the lowest-tier plans (1.5 TB/month) and very high for the 500 Mbps (2.5 TB) and 1 Gig (3 TB) plans [6]. The high caps for the faster plans make it very unlikely that you will exceed your data caps. So, just don’t go overboard and have 40 gamers playing at your house for a month. The vast majority of households will never get close the limits of a 2.5+ TB data cap.Cox Pricing
Be aware of price hikes and data overage for heavy-streaming households
Cox offers a first-tier plan at $55/month for up to 300 Mbps download speeds. That's about $.18 per Mbps, which is on the higher end of the pricing scale. The good news is that Cox's first-tier price is the standard price, so it won’t go up automatically after a promotional period. Unfortunately, the higher speed plans do have steep price hikes after the first year’s promotional rate. And when those price increases kick in, you’ll be paying more per month, on average, than you would for the same speeds through Xfinity or Spectrum. In addition, there’s a monthly rental fee for the Cox modem/router of $13, though you are allowed to buy your own compatible router if you wish. Another big question about Cox pricing will be how much data you use. Cox does have a data cap. The cap is high at 1.25 TB [4], so many households will never exceed it. It's worth noting, though, that the share of U.S. broadband subscribers using at least 1 TB of data per month has risen to nearly 25% in Q4 2024 [5]... up from 14% in 2022 [6]. And if you do exceed your cap, you will face overage charges [7]. In other words, if you are a heavy data user, you may end up with a higher monthly bill. So be aware of these data caps as a factor in your pricing if you live in a household with multiple people who stream 4K or play real-time games online every day. If your internet activities don’t include lots of HD streaming, gaming, or large file uploads, or you only have one or two household members, you are unlikely to exceed your monthly data cap.WOW Reliability and Performance
WOW! cable delivers gigabit downloads but asymmetrical upload speeds; fiber offers symmetrical multi-gigabit service
WOW's hybrid fiber-coaxial (HFC) cable network delivers download speeds up to 1,200 Mbps across approximately 99% of its service footprint [7], matching the technical capabilities of national cable providers such as Spectrum and Xfinity. Upload speeds on cable plans are capped at 50 Mbps regardless of download tier. This asymmetrical speed structure is standard for cable internet technology and sufficient for typical household activities including streaming multiple 4K devices and online gaming.
WOW's cable plans provide adequate performance for households with average internet usage patterns. The 1,200 Mbps top speed on cable supports simultaneous streaming, video conferencing, and gaming across multiple devices. However, the 50 Mbps upload limitation presents constraints for specific use cases. Users who regularly upload large files (such as video content creators), operate cloud-based backup systems, or require symmetrical bandwidth for enterprise-grade applications will experience performance bottlenecks with cable service.
In select Greenfield expansion markets, WOW offers all-fiber service with symmetrical speeds up to 5,000 Mbps for both downloads and uploads. Fiber service is currently available within 5.7% of WOW's total coverage footprint [8], concentrated in newer markets including Central Florida, Hernando County (Florida), Greenville County (South Carolina), and select areas in Michigan and Alabama [9]. The symmetrical nature of fiber service eliminates the upload speed constraints present in cable plans, making fiber suitable for bandwidth-intensive applications, heavy content creation, and households with 10+ simultaneous high-bandwidth users.
Cox Reliability and Performance
Years of solid operations equip Cox with reliable infrastructure
Cox has a thirty-year record of delivering internet access to customers. This means that when you order internet service, it will work as it should the vast majority of the time. Cox home internet serves metro areas in 18 states. Cox Communications remains a major U.S. broadband provider with around 6–6.5 million residential and commercial customers under its own brand. With its 2025 proposed merger with Charter Communications, the combined company would serve roughly 35.9 million broadband subscribers — making it, if approved, the largest cable/broadband operator in the United States [8]. Cox uses hybrid fiber-coaxial (HFC) technology, like its major competitors Xfinity and Spectrum. Ordinarily, your internet service will be carried by fiber-optic lines along the main arteries until it gets within about a mile of your house. Somewhere near that point, the network will switch to copper coaxial cable. This structure is called Fiber-to-the-Node (FTTN). It is faster than an all-copper network, but not as fast as all-fiber, which is also known as Fiber-to-the-Home (FTTH). Cox does offer a small percentage of all-fiber connections and is building out more, but for the moment, you are most likely to get HFC, i.e., cable internet service [9]. Download speeds with Cox’s cable internet will go as high as 2,000 Mbps in some areas, and upload speeds will top out around 200 Mbps. Though this upload speed is far below the symmetrical high speeds of an all-fiber connection, Cox cable internet still provides plenty of speed for most households. Cox uses data caps of 1.25 TB/month on its plans. This allowance will provide plenty of data for most households. But if you have a large household and you all do unusually heavy streaming or gaming to go over 1 TB, you may incur up to a maximum of $100 in overage charges. You can get Cox plans with unlimited data, but only by paying more each month for an unlimited plan.WOW Equipment, Installation and Bonus Features
Equipment rental fees are optional, self-installation is free for WOW!
All WOW! plans come with a free self-installation kit. If for any reason you’re not comfortable with self-installation, you can get pro installation for $50. Though most plans will allow you to rent a modem/router from WOW! for about $14/month, you also have the option to supply your own equipment (which removes that fee). This choice may be better for your budget if you plan to have service for more than a year. Just make sure you check with WOW! to be sure your router has compatible specs.Cox Equipment, Installation and Bonus Features
Cox offers optional self-installation, charges equipment rental fee
When you order Cox internet service, you will be able to select either professional installation or self-installation. Self-installation will save you about $100, as long as you’re willing to deal with instructions for connection and activation. If you want to use a Cox-supplied modem/router, you will get their Panoramic Wi-Fi gateway [10]. Higher-tier plans will receive a Wi-Fi 6 gateway, while the lower tier of plans will have a more typical Wi-Fi 5 compatible device. All customers will pay a $13/month rental fee for the equipment in addition to their monthly plan fee. However, Cox will forego the fee if you use your own compatible modem/router, which may make it cheaper in the long run for you to buy one rather than renting.WOW Experience & Support
WOW! maintains above-average customer satisfaction despite declining subscriber base
WOW scored 733 out of 1,000 in J.D. Power's North Central region study [10] and outperformed larger ISPs including Cox in the 2023 U.S. Residential Internet Service Provider Satisfaction Study [11]. This positions WOW above the cable industry average of 68 out of 100 on the ACSI scale [12], though below top fiber providers like AT&T Fiber (80) and Verizon Fios (77) [13].
Despite these satisfaction ratings, WOW's subscriber base declined 5% year-over-year from 490,100 to 470,400 as of December 2024, with revenue decreasing 8.1% to $630.9 million. These declines reflect competitive pressure from expanding fiber networks and 5G wireless alternatives rather than service quality issues.
WOW provides 24/7 telephone support and online chat daily from 7:00 AM to 11:45 PM EST [14], plus an online account management portal, and has been named a "Best & Brightest Company to Work For in the Nation" 12 times, including 8 consecutive years as of 2025.
Ultimately, WOW's regional focus enables more personalized service than national cable giants.
Cox Experience & Support
Cox customer service ranks below average on national surveys
Cox gets a resounding "meh" for customer service on recognized national surveys of customer satisfaction such as the J.D. Power survey [11]. Cox ranks below average in each region where it provides service. In 2025, Cox scored 68 out of 100 on the American Customer Satisfaction Index (ACSI), which places it just below the 70/100 average for non-fiber internet providers [12].
In an industry not known for good customer service, it's hard to split hairs about exactly what the rankings mean. Even some of the best ISPs occasionally get their share of negativity when you look up review compilation maps [13]. But despite TrustPilot's 1-star rating (based on over 1,400 reviews) [14], because J.D. Power and ACSI are widely regarded as among the more objective rating systems, we're going to give Cox 2 stars for customer service.
WOW FAQ's
Cox FAQ's
WOW Sources
[2] Dgtlinfra.com. "Top 125 Internet Providers in the U.S."
[3] Wikipedia.org. "Wide Open West."
[4] PRNewswire.com "WideOpenWest (WOW!), Inc. to be Taken Private by DigitalBridge Group, Inc. and Crestview Partners in $1.5 Billion Transaction."[5] WOW!. "Equipment Rental Fees."
[6] Wow! "What are monthly data usage plans?" [7] SEC. "WideOpenWest 10-K Filing, December 31, 2024." [8] BestNeighborhood.org. "WOW coverage maps." [9] PRNewswire.com. "WOW! Reaches 100,000 Homes Passed Market Expansion Milestone; On Track to Reaching Goal of Adding 400,000 Additional Homes to its Footprint."[10] JDPower.com. "2023 U.S. Residential Internet Service Provider Satisfaction Study."
[11] JDPower.com. "Can You Reach Me Now? Wireless Internet Providers Certainly Can and with High Levels of Satisfaction, J.D. Power Finds." [12] ACSI. "Press Release Telecommunications Study 2024, June 4, 2024." [13] Telecompetitor. "Customer Satisfaction Index: AT&T Repeats as Top Fiber Broadband Provider." [14] WowWay.com. "Contact Us."Cox Sources
[1] Cox. "Cox Communications Fact Sheet."
[2] BroadbandBreakfast. "Charter, Cox Defend Merger to FCC." [3] CNN. "Supreme Court leans toward internet service providers in copyright battle with nation’s music industry" [4] Cox. "Free unlimited data, ready when you are." [5] CSI Magazine. "Average monthly broadband consumption nears 700 GB."[6] Benton Institute. "Broadband Usage Still Robust First Quarter 2022."
[7] Cox. "Learn About Cox Internet Data Usage."
[8] International Center for Law & Economics. "The Competitive Effects of the Proposed Charter/Cox Transaction."[9] Cox. "Cox Begins to Offer 2 Gig Symmetrical Speeds."
[10] Cox. "Panoramic Wifi for wall-to-wall coverage."[11] J.D. Power. "2023 U.S. Residential Internet Service Provider Satisfaction Study."
[12] ACSI. "Access competitive benchmarking for the largest ISPs."[13] Fairshake.com. "The Most Hated Internet Service Providers in Every U.S. State."
[14] TrustPilot. "Cox Internet Reviews."WOW Accolades
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WOW Customers Review
Cox Customers Review



