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WOW vs. Cox Internet Providers Compared

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WOW Vs Cox

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Rosslyn Elliott

Written by Rosslyn Elliott - Pub. Jul. 27, 2023 / Updated Dec. 5, 2025

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WOW Vs Cox

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Plans starting at: $25

Popular Package: Fiber 5 Gig

Download speeds up to: 5 Gbps

Connection Types: Fiber & Cable

Call today & find the best WOW internet deals
1-833-864-0259

Plans starting at: $30

Popular Package: Cox Internet Gigablast

Download speeds up to: 1 Gbps

Connection Types: Cable

Call today & find the best COX internet deals
1-833-864-0259

WOW Staff rating

4.0

WOW! delivers fast, reliable internet with attractive pricing

WOW! (WideOpenWest) serves customers in 6 states—Michigan, Alabama, Tennessee, South Carolina, Georgia, and Florida [1]—and is the smallest cable internet provider on our list [2]. WOW! serves over 2 million residential, business, and wholesale consumer subscribers, which is still a smaller base compared to industry cable internet giants like Xfinity and Spectrum [3]. Notably,  it serves 470,400 high-speed data subscribers as of December 31, 2024 (down from 490,100 in 2023). But WOW! provides a model of good internet performance, operational success, and general customer satisfaction. In August 2025, WOW! (WideOpenWest) agreed to be acquired by DigitalBridge Group and Crestview Partners in a $1.5 billion transaction valued at $5.20 per share [4]. WOW! uses a hybrid fiber-coaxial (HFC) network, like the biggest national cable providers. That technology allows WOW! to provide up to 1,200 Mbps download speed and 50 Mbps upload speed. WOW! also features very low introductory plan prices, far lower than most cable internet providers. Though prices will rise after the first year, you’ll still pay about $20 less for most WOW! plan speeds than you would with Spectrum or Xfinity.  And WOW! scores above average for customer satisfaction too.

PROS

Best prices for cable service Good customer satisfaction Gigabit download speeds

Cons

Limited area of coverage Data caps Slower upload speeds
Call today & find the best WOW internet deals
1-833-864-0259

COX Staff rating

3.5

Cox offers gigabit download speeds, but at higher prices than competitors

Cox offers fast, reliable cable internet service and in a few select areas, all-fiber internet. But mostly, when you order Cox service, you’re going to get very fast cable internet up to about 2 Gigs. In fact, 99% of Cox’s customer base gets gigabit download speeds [1]. The lowest-priced plan will remain constant in price after the promotional period and has no monthly contract. All other plans go up by steep price increases of $25-$50 after the promotional rate ends. Overall, you are likely to pay more with Cox than with its cable or fiber competitors. That said, Cox may still be your best option if you happen to live in an area with no stronger fiber or cable internet providers who will give you more speed for your dollar. Beyond its service offerings and pricing structure, Cox has also been at the center of several major industry developments. Recently, Cox has been in the news for jointly defending its proposed $34.5 billion merger with Charter before the FCC, arguing that the two companies do not compete directly and are struggling with declining subscriber numbers [2]. They contend that critics’ claims of the firms becoming dominant “gatekeepers” are outdated and that the merger is necessary to keep their services competitive in today’s broadband market.

Additionally, the Supreme Court has recently signaled sympathy toward internet providers in a high-stakes copyright dispute with major record labels, raising concerns that a ruling for the music industry could force ISPs to police users or disconnect entire households, campuses, or towns [3]. The justices appeared wary of the sweeping consequences proposed by the labels, even as they pressed Cox Communications on the limits of its legal theory.

The developments ultimately highlight how Cox’s role in broadband extends beyond day-to-day internet service and into broader regulatory and industry-wide challenges.

PROS

Wide availability of gigabit download speeds Data caps are high at 1.2 TB, decreasing likelihood of overages Reliability of cable connection

Cons

Big price hikes after promotional rates Data caps may result in overage charges Below-average customer satisfaction ratings
Call today & find the best COX internet deals
1-833-864-0259

WOW Pricing

4.0

WOW’s prices are so low they’ll WOW you

If there’s any way that WOW! can claim to have truly earned its name, it’s with low pricing. The first-tier plan will give you 300 Mbps download speed for only $25 a month. That's on the very low end of cable ISP pricing—less than $0.10 per Mbps. A lightning-fast, 1 gigabit speed from WOW! will run you $50. That’s considerably cheaper than several other major cable providers’ multi-gigabit speed plans. WOW!’s lower-speed plans do have a couple of drawbacks that may increase their otherwise excellent prices. Those drawbacks are data caps and a $14/month modem rental fee [5]. Fortunately, the equipment rental fee is optional, meaning that you can skip it if you provide your own modem/router instead. And the data caps are fairly high for the lowest-tier plans (1.5 TB/month) and very high for the 500 Mbps (2.5 TB) and 1 Gig (3 TB) plans [6]. The high caps for the faster plans make it very unlikely that you will exceed your data caps. So, just don’t go overboard and have 40 gamers playing at your house for a month. The vast majority of households will never get close the limits of a 2.5+ TB data cap.
Call today & find the best WOW internet deals
1-833-864-0259

Cox Pricing

3.0

Be aware of price hikes and data overage for heavy-streaming households

Cox offers a first-tier plan at $55/month for up to 300 Mbps download speeds. That's about $.18 per Mbps, which is on the higher end of the pricing scale. The good news is that Cox's first-tier price is the standard price, so it won’t go up automatically after a promotional period. Unfortunately, the higher speed plans do have steep price hikes after the first year’s promotional rate. And when those price increases kick in, you’ll be paying more per month, on average, than you would for the same speeds through Xfinity or Spectrum. In addition, there’s a monthly rental fee for the Cox modem/router of $13, though you are allowed to buy your own compatible router if you wish. Another big question about Cox pricing will be how much data you use. Cox does have a data cap. The cap is high at 1.25 TB [4], so many households will never exceed it. It's worth noting, though, that the share of U.S. broadband subscribers using at least 1 TB of data per month has risen to nearly 25% in Q4 2024 [5]... up from 14% in 2022 [6]. And if you do exceed your cap, you will face overage charges [7]. In other words, if you are a heavy data user, you may end up with a higher monthly bill. So be aware of these data caps as a factor in your pricing if you live in a household with multiple people who stream 4K or play real-time games online every day. If your internet activities don’t include lots of HD streaming, gaming, or large file uploads, or you only have one or two household members, you are unlikely to exceed your monthly data cap.
Call today & find the best COX internet deals
1-833-864-0259

WOW Reliability and Performance

4.0

WOW! cable delivers gigabit downloads but asymmetrical upload speeds; fiber offers symmetrical multi-gigabit service

WOW's hybrid fiber-coaxial (HFC) cable network delivers download speeds up to 1,200 Mbps across approximately 99% of its service footprint [7], matching the technical capabilities of national cable providers such as Spectrum and Xfinity. Upload speeds on cable plans are capped at 50 Mbps regardless of download tier. This asymmetrical speed structure is standard for cable internet technology and sufficient for typical household activities including streaming multiple 4K devices and online gaming.

WOW's cable plans provide adequate performance for households with average internet usage patterns. The 1,200 Mbps top speed on cable supports simultaneous streaming, video conferencing, and gaming across multiple devices. However, the 50 Mbps upload limitation presents constraints for specific use cases. Users who regularly upload large files (such as video content creators), operate cloud-based backup systems, or require symmetrical bandwidth for enterprise-grade applications will experience performance bottlenecks with cable service.

In select Greenfield expansion markets, WOW offers all-fiber service with symmetrical speeds up to 5,000 Mbps for both downloads and uploads. Fiber service is currently available within 5.7% of WOW's total coverage footprint [8], concentrated in newer markets including Central Florida, Hernando County (Florida), Greenville County (South Carolina), and select areas in Michigan and Alabama [9]. The symmetrical nature of fiber service eliminates the upload speed constraints present in cable plans, making fiber suitable for bandwidth-intensive applications, heavy content creation, and households with 10+ simultaneous high-bandwidth users.

Call today & find the best WOW internet deals
1-833-864-0259

Cox Reliability and Performance

4.0

Years of solid operations equip Cox with reliable infrastructure

Cox has a thirty-year record of delivering internet access to customers. This means that when you order internet service, it will work as it should the vast majority of the time. Cox home internet serves metro areas in 18 states. Cox Communications remains a major U.S. broadband provider with around 6–6.5 million residential and commercial customers under its own brand. With its 2025 proposed merger with Charter Communications, the combined company would serve roughly 35.9 million broadband subscribers — making it, if approved, the largest cable/broadband operator in the United States [8]. Cox uses hybrid fiber-coaxial (HFC) technology, like its major competitors Xfinity and Spectrum. Ordinarily, your internet service will be carried by fiber-optic lines along the main arteries until it gets within about a mile of your house. Somewhere near that point, the network will switch to copper coaxial cable. This structure is called Fiber-to-the-Node (FTTN). It is faster than an all-copper network, but not as fast as all-fiber, which is also known as Fiber-to-the-Home (FTTH). Cox does offer a small percentage of all-fiber connections and is building out more, but for the moment, you are most likely to get HFC, i.e., cable internet service [9]. Download speeds with Cox’s cable internet will go as high as 2,000 Mbps in some areas, and upload speeds will top out around 200 Mbps. Though this upload speed is far below the symmetrical high speeds of an all-fiber connection, Cox cable internet still provides plenty of speed for most households. Cox uses data caps of 1.25 TB/month on its plans. This allowance will provide plenty of data for most households. But if you have a large household and you all do unusually heavy streaming or gaming to go over 1 TB, you may incur up to a maximum of $100 in overage charges. You can get Cox plans with unlimited data, but only by paying more each month for an unlimited plan.
Call today & find the best COX internet deals
1-833-864-0259

WOW Equipment, Installation and Bonus Features

4.0

Equipment rental fees are optional, self-installation is free for WOW!

All WOW! plans come with a free self-installation kit. If for any reason you’re not comfortable with self-installation, you can get pro installation for $50. Though most plans will allow you to rent a modem/router from WOW! for about $14/month, you also have the option to supply your own equipment (which removes that fee). This choice may be better for your budget if you plan to have service for more than a year. Just make sure you check with WOW! to be sure your router has compatible specs.
Call today & find the best WOW internet deals
1-833-864-0259

Cox Equipment, Installation and Bonus Features

4.0

Cox offers optional self-installation, charges equipment rental fee

When you order Cox internet service, you will be able to select either professional installation or self-installation. Self-installation will save you about $100, as long as you’re willing to deal with instructions for connection and activation. If you want to use a Cox-supplied modem/router, you will get their Panoramic Wi-Fi gateway [10]. Higher-tier plans will receive a Wi-Fi 6 gateway, while the lower tier of plans will have a more typical Wi-Fi 5 compatible device. All customers will pay a $13/month rental fee for the equipment in addition to their monthly plan fee. However, Cox will forego the fee if you use your own compatible modem/router, which may make it cheaper in the long run for you to buy one rather than renting.
Call today & find the best COX internet deals
1-833-864-0259

WOW Experience & Support

4.0

WOW! maintains above-average customer satisfaction despite declining subscriber base

WOW scored 733 out of 1,000 in J.D. Power's North Central region study [10] and outperformed larger ISPs including Cox in the 2023 U.S. Residential Internet Service Provider Satisfaction Study [11]. This positions WOW above the cable industry average of 68 out of 100 on the ACSI scale [12], though below top fiber providers like AT&T Fiber (80) and Verizon Fios (77) [13].

Despite these satisfaction ratings, WOW's subscriber base declined 5% year-over-year from 490,100 to 470,400 as of December 2024, with revenue decreasing 8.1% to $630.9 million. These declines reflect competitive pressure from expanding fiber networks and 5G wireless alternatives rather than service quality issues.

WOW provides 24/7 telephone support and online chat daily from 7:00 AM to 11:45 PM EST [14], plus an online account management portal, and has been named a "Best & Brightest Company to Work For in the Nation" 12 times, including 8 consecutive years as of 2025.

Ultimately, WOW's regional focus enables more personalized service than national cable giants.

Call today & find the best WOW internet deals
1-833-864-0259

Cox Experience & Support

2.0

Cox customer service ranks below average on national surveys

Cox gets a resounding "meh" for customer service on recognized national surveys of customer satisfaction such as the J.D. Power survey [11]. Cox ranks below average in each region where it provides service. In 2025, Cox scored 68 out of 100 on the American Customer Satisfaction Index (ACSI), which places it just below the 70/100 average for non-fiber internet providers [12].

In an industry not known for good customer service, it's hard to split hairs about exactly what the rankings mean. Even some of the best ISPs occasionally get their share of negativity when you look up review compilation maps [13]. But despite TrustPilot's 1-star rating (based on over 1,400 reviews) [14], because J.D. Power and ACSI are widely regarded as among the more objective rating systems, we're going to give Cox 2 stars for customer service.

Call today & find the best COX internet deals
1-833-864-0259

WOW FAQ's

WOW! does not provide a static IP address for your home internet account. But WOW! does offer home business accounts that can provide you with a static IP address.
WOW! offers security on a network level, which means you don’t have to manage it yourself. Network Security helps guard your internet connection against phishing, viruses and malware.
WOW! Internet and WOW! Whole-Home Wi-Fi can be self-installed.
Yes, you can. As long as a technician has completed the outside installation or there is an existing WOW! connection, you will be able to install and activate service using your own modem.
Take our internet speed test to find your actual upload and download speed.
The eero devices that support your Whole-Home Wi-Fi provide up to 1500 square feet of coverage per device.
Call today & find the best WOW internet deals
1-833-864-0259

Cox FAQ's

Cox provides a convenient self-installation option called Easy Connect. With Easy Connect, you can use a self-installation kit to set up your new internet or phone modem or TV receiver. The process is simple and involves following a few easy steps outlined in the self-installation guides provided by Cox.
Panoramic Wi-Fi from Cox is an innovative high-speed internet experience designed to meet your needs. It offers fast and reliable speeds throughout your home, along with support tools to manage your home network effectively. With Panoramic Wi-Fi, you can enjoy wall-to-wall Wi-Fi coverage and faster speeds for all your internet activities.
Cox Hotspots are a network of Wi-Fi hotspots available nationwide. They are accessible to Cox Internet Preferred and higher plans. When you're near a hotspot, you can connect to them by searching for available networks using your smart devices. By using Cox Hotspots with your Cox login credentials, you can save on cellular data usage while enjoying internet connectivity on the go.
Yes, Cox allows you to change your home internet speed whenever your needs change. If you require faster or slower internet speeds, you have the flexibility to adjust your plan accordingly. Cox offers a range of internet plans to cater to different speed requirements. You can explore the available options and select the plan that best suits your needs. You can test your internet speed here.
All of Cox’s internet plans come with 1.2 GB of data per month. Cox offers two additional data plans beyond the monthly plan that is included in your service. These additional data plans provide you with more internet data to meet your usage needs if you are a heavy data user.
Yes, you can set up a new Cox email address. Cox provides email services to its customers, allowing them to create personalized email accounts.
Call today & find the best COX internet deals
1-833-864-0259

WOW Internet Plans

PlanService TypeDownload SpeedMonthly Price
Visa $300 Rewards Card
Fiber 5 GigFiber InternetUp to 5,000 Mbps Only $185
*Offers and availability may vary by location and are subject to change. Read more
Visa $300 Rewards Card
Fiber 3 GigFiber InternetUp to 3,000 Mbps Only $100
*Offers and availability may vary by location and are subject to change. Read more
Internet 1 GigCable InternetUp to 1,000 Mbps Only $50
*Offers and availability may vary by location and are subject to change. Read more
Internet 600Cable InternetUp to 600 Mbps Only $30
*Offers and availability may vary by location and are subject to change. Read more
Internet 300Cable InternetUp to 300 Mbps Only $25
*Offers and availability may vary by location and are subject to change. Read more
Call today & find the best WOW internet deals
1-833-864-0259

Cox Internet Plans

PlanService TypeDownload SpeedMonthly Price
INCLUDES Panoramic Wifi equipment
Cox Internet GigablastCable InternetUp to 1,000 Mbps Only $110
*Offers and availability may vary by location and are subject to change.
INCLUDES Panoramic Wifi equipment
Cox Internet Ultimate 500Cable InternetUp to 500 Mbps Only $80
*Offers and availability may vary by location and are subject to change.
INCLUDES Panoramic Wifi equipment
Cox Internet Preferred 250Cable InternetUp to 300 Mbps Only $50
*Offers and availability may vary by location and are subject to change.
INCLUDES Panoramic Wifi equipment
Internet Essential 100Cable InternetUp to 100 Mbps Only $30
*Offers and availability may vary by location and are subject to change.
Call today & find the best COX internet deals
1-833-864-0259

WOW Customers Review

4.0
Pricing
4.0
4.0
Reliability & Performance
4.0
4.0
Equipment, Installation & Features
4.0
4.0
Customer Experience & Support
4.0
4.0
Overall Rating
4.0
Ann Enghardt
4.0
from Warren, MI on August 2025
I pay $64 for internet per month. I would like the $30/month plan.
Vickie Eller
2.5
from Charlotte, MI on April 2025
Prices go up every month started at 50 then it went to 64.99 now it's at 83.99 I need different internet in my area
Jocelyn Peck
3.3
from Atlanta, GA on March 2022
Sonia Fry
2.8
from Warren, MI on January 2022
Tyler Martinez
4.8
from Evans, GA on November 2021
Call today & find the best WOW internet deals
1-833-864-0259

Cox Customers Review

3.0
Pricing
3.0
4.0
Reliability & Performance
4.0
4.0
Equipment, Installation & Features
4.0
2.0
Customer Experience & Support
2.0
3.5
Overall Rating
3.5
James Heaton
1.0
from Crestview, FL on September 2025
Cox is to expensive
Jason Merrifield
1.0
from Tucson, AZ on September 2025
Just read the other reviews. This is crap. IF there was ANY other real choice I would dump Cox in a second. I am paying for a GIG connections and am getting 30 mgb. I spent an hour arguing with chat to get a phone number so I could talk to a person. Then when I asked for compensation they transferred me to a dead line. Yep this is worth the 110 a month. There is no proactive maintenance on their infrastructure. The online tech said the in home amp needed to be disconnected........I dont have an in home amp. So now here I get to sit for the rest of Saturday and hope a Tech can help and if not today I have to be home tomorrow so they can maybe show up. Find a different service provider.
H Meyers
2.0
from Omaha, NE on September 2025
I've had Cox since 1987. Years ago, it was moderately priced and customer service was excellent. It has progressively got worse and worse to the point that it has taken 3 months and endless hours to fix my current problem. The phone customer service staff don't know what they are doing - and won's ask for help. Cox doesn't check on their end to make sure they've done what they need to. For example, I recently had to upgrade equipment twice (their error) and they managed to disconnect my landline for almost three weeks because they didn't flip a switch. Then, a two-hour (and twice disconnected on their end) argument about obtaining credit for the time I didn't have phone service. This particular problem has happened at least three times in the past. The pricing is a shell game, as every time I call I get different explanations - and some differ. Be sure if you talk to them to threaten to leave and behold! you can get the new subscriber deals, and some others they seem to pull out of a hat. Service in my neighborhood (Benson) is unreliable, to the point that we neighbors call each other to see if *we* can identify the issue. Cox's first response is always that it is our personal equipment - and nothing on their end. It is ALWAYS on their end. Techs and customer service seldom completely know what they are doing. Now they are obviously contracting overseas so the people on the phone, while speaking English, have such heavy accents that neither of us can understand each other. Which adds to the confusion. If you are in Omaha and your area has access to fiber - go for it. In older parts of Omaha, like mine, where Cox was the only game in town for decades, their equipment and the cable is old and not upgraded unless it fails completely. It is above ground and subject to weather (rain, snow, cold, wind, fallen trees). We pay the same as West Omaha for questionable service. Do not rely on Cox for landline service. I finally had to get a cell phone so I can call Cox at least once a month when service is interrupted or fails. Their prices keep going up as they add services with fancy names but no real advantage to the customer, especially as they can't provide steady service. Most of us are okay with the speeds we have if only we could count on it! To add to the insult, they have now trained staff in some happy clappy reassuring customer service language to praise the customer for things like "being so smart to figure that out" and "you are being so patient." We are not dogs; we know they are desperately trying to salvage their ratings. It is insulting and patronizing. They give a one-minute thank you at the end of the call - wasting even more time after two hours mostly on hold with them. Really - just fix the service. Fast. Or cut the prices and be honest.
dennis cuccarese
3.5
from El Cajon, CA on September 2025
cost is too high
Maria Brown
4.0
from Las Vegas, NV on August 2025
The service was spotty at times. No internet service for hours sometimes.
Call today & find the best COX internet deals
1-833-864-0259