WOW Internet Definitive Buyers Guide

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Reliability & Performance

Equipment, Installation & Features

Customer Experience & Support

Overall Rating

Staff Overall Review

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WOW Staff Review


WOW! delivers fast, reliable internet with very attractive pricing

WOW! (WideOpenWest) serves customers in 6 states and is the smallest cable internet provider on our list [1]. WOW! serves over 538,000 subscribers, which is a small base compared to industry cable internet giants like Xfinity and Spectrum [2]. But WOW! provides a model of good internet performance, operational success, and general customer satisfaction.

WOW! uses a hybrid fiber-coaxial (HFC) network, like the biggest national cable providers. That technology allows WOW! to provide up to 1 Gig (1000 Mbps) download speed and 50 Mbps upload speed. WOW! also features very low introductory plan prices, far lower than most cable internet providers. Though prices will rise after the first year, you’ll still pay about $20 less for most WOW! plan speeds than you would with Spectrum or Xfinity.

WOW!’s only downside is that they do impose data caps, and for the lower-speed plans, your service will be capped at 1.5 TB monthly. But their higher speed plans also raise the data caps, so you will get a 2.5 to 3 TB allowance. WOW’s higher data caps are much less likely to trigger overage charges than the data caps for Cox or Xfinity. And WOW! scores above average for customer satisfaction too.

WOW is also building out some all-fiber service, but that is still only available to a very small percentage of their total customer base.

Best prices for cable service Good customer satisfaction Gigabit download speeds
Limited area of coverage Data caps Slower upload speeds



WOW’s prices are so low they’ll WOW you

If there’s any way that WOW! can claim to have truly earned its name, it’s with low pricing.

The first-tier plan will give you 100 Mbps download and 10 Mbps upload speed for only $20 a month, and that price lasts a full year. Sure, it’s not superfast speed, but 100/10 is as good as most first-tier cable internet plans. And $20/month is almost unheard of. After one year, your cost will jump to $40/month, but that’s still on the very low end of cable ISP pricing.

Price hikes get lower as your plan gets faster. For example, you can get the mid-range plan at 500 Mbps download/50 Mbps upload speed for only $55/month. The shocker? There is no price hike at all. That is rock-bottom pricing for a half-Gig plan with pretty good upload speed by cable standards. It’s certainly enough speed to allow most households to do gaming and streaming simultaneously on multiple devices.

A full 1000 Mbps or 1 Gig download from WOW! will run you $65 for the promotional period and $75 after the first year. That’s considerably cheaper than several other major cable providers’ 1 Gig plans, and offers the 50 Mbps upload speed that tends to be the max for cable internet.

In July 2022, WOW! launched a 1.2 Gig plan as their fastest option [3]. This is an unusual speed tier given that the company already had a 1 Gig plan, and that the upload speeds for both plans are the same at 50 Mbps. But there are some advantages for the extra $20/month. The 1.2 Gig plan is the only WOW! Plan that doesn’t charge an equipment fee and doesn’t have data caps. Those are pretty good perks that probably justify the extra $20.

But you did hear that correctly: WOW!’s lower-speed plans do have a couple of drawbacks that may increase their otherwise excellent prices. Those drawbacks are data caps and a $14/month modem rental fee.

Fortunately, the equipment rental fee is optional, meaning that you can skip it if you provide your own modem/router instead.

And the data caps are fairly high for the lowest-tier plans (1.5 TB/month) and very high for the 500 Mbps (2.5 TB) and 1 Gig (3 TB) plans. The high caps for the fastest plans make it very unlikely that you will exceed your data caps. If you do exceed them, you will get a maximum overage charge of $50/month. So, just don’t go crazy and have 40 gamers play at your house for a month. The vast majority of households will not ever approach the limits of a 2.5 TB data cap.

Reliability and Performance


WOW! cable is a fast, strong choice with gigabit download speeds but slower upload speeds

Internet performance from WOW! matches the stats of the largest cable providers in the nation such as Spectrum and Infinity.

You will get fast speeds from WOW!’s high-end plans that will support streaming and gaming with multiple devices.

The chief disadvantage of cable internet is that upload speeds are so slow compared to the symmetrical speeds of fiber internet. If you want to do large uploads or real-time gaming on 10 devices at once in your home, there’s no question that you’ll be better off with fiber’s lightning-fast uploads. But for most households with average internet usage, a fast cable plan like WOW! internet will be good enough.

Equipment, Installation and Bonus Features


Equipment rental fees are optional, self-installation is free for WOW!

All WOW! plans come with a free self-installation kit. If for any reason you’re not comfortable with self-installation, you can get pro installation for $50.

Though most plans will allow you to rent a modem/router from WOW! for $14/month, you also have the option to supply your own equipment. This choice may be better for your budget if you plan to have service for more than a year. Just make sure you check with WOW! to be sure your router has compatible specs.

Customer Experience & Support


WOW! offers the same customer support amenities as the largest national ISPs [4]. You will get an online portal to allow you to manage your account. Telephone help is available 24/7. Online chat is available every day between 7:00 AM and 11:45 PM EST.

In the J.D. Power 2022 U.S. Resident Internet Service Provider Satisfaction Study, WOW! outperformed much larger ISPs such as Spectrum and Xfinity [5]. WOW! scored above the North Central region average, indicating that WOW! customers are pretty happy with their service.


Does WOW! offer a static IP address?

WOW! does not provide a static IP address for your home internet account. But WOW! does offer home business accounts that can provide you with a static IP address.

What is WOW!’s Network Security?

WOW! offers security on a network level, which means you don’t have to manage it yourself. Network Security helps guard your internet connection against phishing, viruses and malware.

Which WOW! products can be self-installed?

WOW! Internet and WOW! Whole-Home Wi-Fi can be self-installed.

Can I use my own modem for a WOW! self-installation?

Yes, you can. As long as a technician has completed the outside installation or there is an existing WOW! connection, you will be able to install and activate service using your own modem.

How can I test the speed of my WOW! Connection?

Take our internet speed test to find your actual upload and download speed.

What is the range for WOW! Whole-Home Wi-Fi?

The eero devices that support your Whole-Home Wi-Fi provide up to 1500 square feet of coverage per device.

WOW Customers Reviews





Overall Rating

Jocelyn Peck from Atlanta, GA
March 2022
Sonia Fry from Warren, MI
January 2022
Tyler Martinez from Evans, GA
November 2021
Lucas Foster from Unknown, AL
May 2021
Benjamin Turner from Clinton Township, MI
November 2020
Kyle Perez from Ashford, AL
July 2020
Mckenna Haley from Newburgh, IN
May 2020
Arielle Mathis from Fowlerville, MI
December 2019
Travis Davis from Westland, MI
November 2019