Viasat vs. Cox Internet Providers Compared

Viasat delivers nationwide satellite internet with improved speeds and flexible plans Viasat is one of the major U.S. satellite internet providers, competing primarily with HughesNet and Starlink [1]. The company's defining advantage is near-universal availability—if you have an unobstructed view of the southern sky, you can access Viasat service regardless of location [2]. This makes satellite internet essential for rural and remote areas where cable, fiber internet, and even DSL infrastructure doesn't reach. In March 2024, Viasat simplified its residential offerings by introducing Viasat Unleashed, a single-plan structure now available to 93% of customers [3]. This plan eliminates the confusing tier system that previously characterized satellite internet pricing. Unleashed offers unlimited high-speed data without contracts, download speeds up to 150 Mbps in select markets, and month-to-month service flexibility [4][5]. For budget-conscious customers, Viasat Essentials provides a lower-cost alternative with speeds ranging from 12-50 Mbps [6]. Viasat is actively expanding its satellite fleet through the ViaSat-3 constellation. The ViaSat-3 F2 satellite successfully launched on November 13, 2025, and is expected to enter commercial service in early 2026, adding more than 1 terabit per second of capacity over the Americas [7][8]. This follows the troubled launch of ViaSat-3 F1 in May 2023, which suffered an antenna deployment failure that reduced its capacity by more than 90% but still provides limited service for aviation and government customers [9][10]. Satellite internet does have inherent technological characteristics that distinguish it from terrestrial connections. Service costs more than cable or fiber, speeds remain slower than wired alternatives, and latency is significantly higher due to the 22,000+ mile distance signals must travel to geostationary satellites [11]. However, for homes and businesses in areas lacking infrastructure for cable or fiber, Viasat provides essential connectivity that enables streaming, remote work, online education, and staying connected to the digital world.   Viasat satellite internet is available nationwide, covering all 50 states plus Washington D.C. and Puerto Rico [12]. The company estimates that 99% of U.S. households can access their service [13]. Unlike cable or fiber providers that require physical infrastructure buildout, satellite internet's primary installation requirement is an unobstructed view of the southern sky for the satellite dish. This extensive coverage makes Viasat particularly valuable in rural and remote areas where traditional wired internet providers haven't built infrastructure. Mountain communities, farms, ranches, and homes in sparsely populated regions often have Viasat as their only option for broadband-speed internet. The service also functions as a reliable backup solution for small businesses that need redundancy in case their primary cable or fiber connection fails. Geographic location does affect the specific speeds and pricing available to customers. Viasat's Unleashed plan offers speeds up to 150 Mbps, but actual maximum speeds vary by area depending on satellite coverage patterns and local network demand [14]. Customers need to enter their specific address on Viasat's website to determine which speed tiers and pricing options are available at their location. The physical installation process requires mounting a satellite dish with clear line-of-sight to Viasat's satellites positioned in geostationary orbit above the equator. Professional installation is mandatory—customers cannot self-install the equipment. Trees, buildings, or terrain features that block the southern sky view will prevent service, though technicians evaluate site feasibility before scheduling installation.

Viasat offers simplified pricing with promotional discounts for new customers Viasat restructured its residential pricing in March 2024 to create a more straightforward plan structure. The company now primarily offers two options: Viasat Unleashed and Viasat Essentials. Viasat Unleashed is the company's flagship residential plan, available to approximately 93% of customers. Pricing ranges from $69.99 to $119.99 per month depending on geographic location, with speeds up to 150 Mbps in select markets. This plan operates month-to-month with no contract required, allowing customers to cancel anytime without early termination fees. Unleashed includes unlimited high-speed data, though customers trending toward exceeding 850GB in a 30-day period may experience reduced priority during network congestion, resulting in slower speeds. Viasat Essentials serves as the budget-friendly alternative, offering speeds ranging from 12 to 50 Mbps at a promotional price of $39.99 per month. Unlike Unleashed, Essentials requires a 12-month contract commitment. Customers who cancel early pay a $15 early termination fee for each remaining month on the contract. New customer promotions: Viasat currently (as of December 2025) offers new residential customers $30 per month off their first three months of service, reducing Essentials pricing to as low as $39.99/month initially. Customers must mention this promotional offer when ordering to receive the discount. Data management: While Viasat markets its plans as "unlimited data," there are practical usage considerations. The company defines "typical usage" as trending not to exceed 850GB in any 30-day period. Customers who regularly exceed this threshold may have their connection deprioritized during times of network congestion, similar to how cellular carriers manage heavy data users. However, Viasat does not charge overage fees or completely throttle speeds—deprioritization only occurs when the network experiences congestion. Viasat offers "Free Zone" hours during off-peak times when data usage doesn't count toward monthly totals, allowing customers to schedule large downloads or updates strategically.

Be aware of price hikes and data overage for heavy-streaming households

Cox offers a first-tier plan at $55/month for up to 300 Mbps download speeds. That's about $.18 per Mbps, which is on the higher end of the pricing scale. The good news is that Cox's first-tier price is the standard price, so it won’t go up automatically after a promotional period. Unfortunately, the higher speed plans do have steep price hikes after the first year’s promotional rate. And when those price increases kick in, you’ll be paying more per month, on average, than you would for the same speeds through Xfinity or Spectrum. In addition, there’s a monthly rental fee for the Cox modem/router of $13, though you are allowed to buy your own compatible router if you wish. Another big question about Cox pricing will be how much data you use. Cox does have a data cap. The cap is high at 1.25 TB [4], so many households will never exceed it. It's worth noting, though, that the share of U.S. broadband subscribers using at least 1 TB of data per month has risen to nearly 25% in Q4 2024 [5]... up from 14% in 2022 [6]. And if you do exceed your cap, you will face overage charges [7]. In other words, if you are a heavy data user, you may end up with a higher monthly bill. So be aware of these data caps as a factor in your pricing if you live in a household with multiple people who stream 4K or play real-time games online every day. If your internet activities don’t include lots of HD streaming, gaming, or large file uploads, or you only have one or two household members, you are unlikely to exceed your monthly data cap.

Satellite technology provides reliable connectivity with inherent speed and latency limitations Viasat delivers internet service via geostationary satellites orbiting approximately 22,000 miles above Earth's equator. This technology ultimately determines both the advantages and limitations of the service. Speed performance: Viasat advertises speeds up to 150 Mbps on its Unleashed plans in select markets, representing a significant improvement over the company's legacy offerings. However, actual speeds vary considerably by location and network conditions. Real-world testing shows Viasat's average download speeds hover around 2.82 Mbps to 5 Mbps in many areas—far below advertised maximums.  Upload speeds remain asymmetrical and significantly slower than downloads across all Viasat plans, typically ranging from 3-5 Mbps. This asymmetry affects activities requiring substantial uploads, such as video conferencing, content creation, cloud backups, and sharing large files. Latency concerns: The most significant technical limitation of geostationary satellite internet is latency—the time delay for data to travel to the satellite and back. Viasat customers typically experience latency between 600-700 milliseconds. By comparison, cable and fiber connections deliver latency of 20-40 milliseconds. This high latency makes real-time applications challenging. Online gaming suffers from noticeable lag that puts satellite users at a disadvantage in competitive play. Video conferencing experiences delays that create awkward pauses in conversation. VoIP phone calls may have echo or timing issues. Websites and applications that require frequent back-and-forth communication feel sluggish compared to wired connections. Weather sensitivity: Satellite internet experiences "rain fade"—temporary signal degradation or complete interruption during heavy rain, snow, or thick cloud cover. This is a major limitation of the technology as precipitation absorbs and scatters the radio frequency signals traveling between the satellite dish and orbiting spacecraft. Service typically returns automatically once weather clears, but customers should expect periodic outages during severe weather events. Reliability advantages: Despite these limitations, satellite internet offers reliability benefits that terrestrial connections cannot match. The service continues functioning during disasters that damage ground-based infrastructure such as hurricanes, floods, or wildfires that destroy cable lines. This makes satellite internet valuable for emergency preparedness and explains why military and maritime operations rely on the technology.

Years of solid operations equip Cox with reliable infrastructure

Cox has a thirty-year record of delivering internet access to customers. This means that when you order internet service, it will work as it should the vast majority of the time. Cox home internet serves metro areas in 18 states. Cox Communications remains a major U.S. broadband provider with around 6–6.5 million residential and commercial customers under its own brand. With its 2025 proposed merger with Charter Communications, the combined company would serve roughly 35.9 million broadband subscribers — making it, if approved, the largest cable/broadband operator in the United States [8]. Cox uses hybrid fiber-coaxial (HFC) technology, like its major competitors Xfinity and Spectrum. Ordinarily, your internet service will be carried by fiber-optic lines along the main arteries until it gets within about a mile of your house. Somewhere near that point, the network will switch to copper coaxial cable. This structure is called Fiber-to-the-Node (FTTN). It is faster than an all-copper network, but not as fast as all-fiber, which is also known as Fiber-to-the-Home (FTTH). Cox does offer a small percentage of all-fiber connections and is building out more, but for the moment, you are most likely to get HFC, i.e., cable internet service [9]. Download speeds with Cox’s cable internet will go as high as 2,000 Mbps in some areas, and upload speeds will top out around 200 Mbps. Though this upload speed is far below the symmetrical high speeds of an all-fiber connection, Cox cable internet still provides plenty of speed for most households. Cox uses data caps of 1.25 TB/month on its plans. This allowance will provide plenty of data for most households. But if you have a large household and you all do unusually heavy streaming or gaming to go over 1 TB, you may incur up to a maximum of $100 in overage charges. You can get Cox plans with unlimited data, but only by paying more each month for an unlimited plan.

Professional installation required with lease or purchase equipment options Viasat requires professional installation—customers cannot self-install the satellite dish and modem equipment. A certified technician visits the property to mount the dish, align it precisely with Viasat's satellites, run cabling into the home, and connect the WiFi modem. Installation process: Standard installation typically costs $99.99 as a one-time fee, though Viasat frequently waives this charge during promotional periods. The actual installation cost varies based on results from a soft credit check and the complexity of the installation site. Customers with qualifying credit may receive free installation, while non-standard installations requiring additional labor or materials may incur charges exceeding $100. The installation appointment usually takes several hours. The technician must find an optimal location for the satellite dish that provides unobstructed southern sky view, securely mount the dish, run coaxial cable from the dish to the modem location inside the home, install the modem, and conduct signal testing to ensure proper alignment.  Equipment options: Viasat offers two payment structures for the required satellite dish and modem equipment. Customers can choose either a monthly lease at $15 per month or a one-time lifetime lease payment of $250. The lifetime lease option is basically prepayment for equipment use as long as the customer maintains Viasat service—it is not a purchase, and equipment must still be returned if service is canceled. Mathematically, the lifetime lease becomes cost-effective after approximately 17 months of service ($250 ÷ $15/month = 16.67 months). Customers planning to maintain Viasat service for multiple years save money with the upfront payment, while those uncertain about long-term commitment benefit from the monthly rental's flexibility. Equipment return requirements: When customers cancel Viasat service, they must return all company-owned equipment including the modem. However, the satellite dish itself typically remains mounted on the property—Viasat does not send technicians to remove dishes, and customers who want removal face a fee or must arrange removal themselves.  Failure to return the modem and other returnable equipment results in unreturned equipment fees added to the final bill. Viasat provides instructions and return shipping materials for equipment return. Dish relocation: Customers who move to a new address while maintaining Viasat service can have their dish relocated for a $200 fee. This requires a new technician visit to properly mount and align the dish at the new location. Alternatively, customers can cancel service at one address and establish new service at another address, though this involves separate installation processes and fees. Optional protection plans: Viasat offers EasyCare service plans that cover technical support, service calls, and equipment protection. Multiple EasyCare tiers provide different levels of coverage, with promotional offers including the first three months free for EasyCare and EasyCare+, or reduced rates for EasyCare Premium during the first three months.

Cox offers optional self-installation, charges equipment rental fee

When you order Cox internet service, you will be able to select either professional installation or self-installation. Self-installation will save you about $100, as long as you’re willing to deal with instructions for connection and activation. If you want to use a Cox-supplied modem/router, you will get their Panoramic Wi-Fi gateway [10]. Higher-tier plans will receive a Wi-Fi 6 gateway, while the lower tier of plans will have a more typical Wi-Fi 5 compatible device. All customers will pay a $13/month rental fee for the equipment in addition to their monthly plan fee. However, Cox will forego the fee if you use your own compatible modem/router, which may make it cheaper in the long run for you to buy one rather than renting.

Mixed customer experiences reflect satellite internet's technological constraints Viasat does not appear in major national customer satisfaction surveys like J.D. Power, but multiple independent sources provide insight into customer experiences. The ratings paint a picture of divided opinions—satisfaction strongly correlates with customers' expectations and alternative options. The American Customer Satisfaction Index rates Viasat within the "All Others" category at 64 out of 100 [15]. For context, the best internet service providers score 73 out of 100, while the worst score 55 out of 100. Viasat's positioning below the industry average of 70 indicates systemic challenges, though it avoids falling into the bottom tier of ISP performance. What customers praise: Positive reviews consistently highlight several strengths. Customers in rural areas express appreciation for having internet access at all—many note that Viasat represents their only option for broadband speed. Installation technicians receive frequent compliments for professionalism, friendliness, and thoroughness during setup appointments. The service maintains reliability except during severe weather, and customers value 24/7 customer support availability for troubleshooting issues. Some customers report satisfactory speeds for their needs, particularly those with modest usage focused on email, web browsing, and occasional streaming. Long-time subscribers who remember the limitations of dial-up internet or earlier satellite services view Viasat's current speeds as substantial improvements. Common complaints: Negative reviews cluster around predictable issues inherent to satellite technology. Speeds frequently fall far short of advertised maximums, with customers reporting actual performance in the single-digit megabit range despite paying for plans marketed at 100-150 Mbps [16]. High latency makes online gaming frustrating or impossible, creates awkward delays in video calls, and causes general sluggishness when browsing websites. Data usage tracking generates significant frustration. Customers report reaching their soft 850GB cap quickly—sometimes within days—despite limited usage patterns. The company's data usage measurements don't always align with customer understanding of their activities, leading to disputes about whether deprioritization is justified. This issue particularly affects households with multiple users, gaming consoles, or 4K streaming habits. Billing problems appear frequently in customer feedback. Reviewers report being charged after cancellation, experiencing unexpected price increases, receiving conflicting information from different customer service representatives, and struggling to obtain refunds or credits [17]. Multiple customers describe discovering they had been charged for years after supposedly canceling service—a serious red flag regarding the company's billing and cancellation procedures [18]. The equipment return policy creates frustration, particularly the expectation that customers remove roof-mounted satellite dishes themselves or pay additional fees for removal. Elderly customers and those with mobility limitations find this requirement unreasonable and potentially dangerous. Weather interruptions: As expected with satellite technology, heavy rain or snow causes temporary service disruptions. While customers understand this limitation, the practical impact—losing internet during storms when they might most need it for weather updates or emergency communication—generates overall dissatisfaction. Customer service quality: Experiences with Viasat's support team vary widely. Some customers praise quick resolution times and helpful representatives, while others report long hold times, representatives who cannot resolve issues, and internal communication breakdowns where different departments provide conflicting information. Ultimately, customer satisfaction needs to be understood within the context that satellite internet serves areas lacking better alternatives. Customers with access to cable, fiber, or even quality 5G fixed wireless service generally choose those options over satellite. Viasat's customer base includes many people who reluctantly accept satellite's limitations because no other broadband option exists in their area. Compared to its direct satellite competitors, Viasat positions between HughesNet (generally viewed as slower and more restrictive) and Starlink (faster speeds and lower latency, but higher equipment costs). For rural customers evaluating satellite options, Viasat offers a middle ground with better performance than legacy satellite providers, more affordable equipment than Starlink, but technological limitations that prevent it from competing with terrestrial broadband.