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Brightspeed vs. WOW Internet Providers Compared

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Brightspeed Vs WOW

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Rosslyn Elliott

Written by Rosslyn Elliott - Pub. Jul. 27, 2023 / Updated Nov. 3, 2025

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Brightspeed Vs WOW

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Plans starting at: $29.99

Popular Package: Up to 2Gbps

Download speeds up to: 8 Gbps

Connection Types: Fiber

Call today & find the best Brightspeed internet deals
1-833-970-4123

Plans starting at: $25

Popular Package: Fiber 5 Gig

Download speeds up to: 5 Gbps

Connection Types: Fiber & Cable

Call today & find the best WOW internet deals
1-833-864-0259

Brightspeed Staff rating

4.0

Brightspeed's large network offers customers a planned transition from DSL to fiber

Brightspeed is a newer ISP that began offering internet services to customers in October 2022. Brightspeed bought out many networks previously owned by CenturyLink (Lumen's ILEC business) for $7.5 billion. That purchase instantly made Brightspeed the 12th-largest ISP in the U.S. [1]. The company's mission is to bring fiber internet to as many customers as possible, as soon as possible. Brightspeed launched its first Fiber-to-the-Home (FTTH) network in March 2023 and has since made significant progress. The company has passed more than 2 million premises with fiber so far and expects to pass approximately 1 million additional homes in 2025 alone. With $575 million in new capital secured in June 2025 (expanding on $3.7 billion raised the previous year), plus more than $295 million in public broadband grants, Brightspeed is accelerating its fiber rollout to reach more than 5 million homes and businesses across its 20-state footprint in the coming years [4]. Brightspeed's goal to provide fiber to underserved areas is a worthy one. By creating more lightning-fast fiber infrastructure for those who currently lack access, Brightspeed is bringing opportunities to rural and suburban communities across 20 states in the Midwest, South, and on the East Coast. Customers will have ample support for remote jobs and responsive, smooth access to thousands of educational options online. The company's fiber network uses XGS-PON technology to deliver symmetrical multi-gig speeds across more than 530 communities [4]. All Brightspeed customers get the advantages of unlimited data and no contracts. Brightspeed also offers competitive, transparent pricing for its fiber plans. If customers are still on DSL, they will have to be patient with slower speeds while they wait for the fiber to arrive. The good news is that fiber is on the way, based on the aggressive buildout plans.

PROS

Attractive, transparent pricing for fast fiber speeds No data caps or contracts, free premium modem with fiber plans Rapid fiber buildout in progress

Cons

Some customers on DSL will wait for fiber buildout Slower speeds for DSL service New company still building operations
Call today & find the best Brightspeed internet deals
1-833-970-4123

WOW Staff rating

4.0

WOW! delivers fast, reliable internet with attractive pricing

WOW! (WideOpenWest) serves customers in 6 states—Michigan, Alabama, Tennessee, South Carolina, Georgia, and Florida [1]—and is the smallest cable internet provider on our list [2]. WOW! serves over 2 million residential, business, and wholesale consumer subscribers, which is still a smaller base compared to industry cable internet giants like Xfinity and Spectrum [3]. Notably,  it serves 470,400 high-speed data subscribers as of December 31, 2024 (down from 490,100 in 2023). But WOW! provides a model of good internet performance, operational success, and general customer satisfaction. In August 2025, WOW! (WideOpenWest) agreed to be acquired by DigitalBridge Group and Crestview Partners in a $1.5 billion transaction valued at $5.20 per share [4]. WOW! uses a hybrid fiber-coaxial (HFC) network, like the biggest national cable providers. That technology allows WOW! to provide up to 1,200 Mbps download speed and 50 Mbps upload speed. WOW! also features very low introductory plan prices, far lower than most cable internet providers. Though prices will rise after the first year, you’ll still pay about $20 less for most WOW! plan speeds than you would with Spectrum or Xfinity.  And WOW! scores above average for customer satisfaction too.

PROS

Best prices for cable service Good customer satisfaction Gigabit download speeds

Cons

Limited area of coverage Data caps Slower upload speeds
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1-833-864-0259

Brightspeed Pricing

4.0

Brightspeed offers a very good deal on fiber internet with simple and straightforward pricing

One of Brightspeed’s real strengths is transparent pricing. Currently, there are no data caps, and no required contracts, which means you won’t get hidden fees popping up on your monthly bills as you will with many other ISPs. Brightspeed internet plan prices are excellent for fiber internet. The best part is that there are no surprise price hikes after promotional rates, which is standard practice with other providers. With Brightspeed Fiber, you can count on consistent pricing that gives you a lot of speed for a very attractive monthly cost. Brightspeed DSL pricing is not quite as good a deal because a DSL user’s internet speed and performance will be so much lower. But Brightspeed DSL may still be your best option if you have no other available cable or fiber providers in your area. Brightspeed is an active supporter of the federal Affordable Connectivity Program. If you qualify for the program, which offers payment assistance for lower-income households, Brightspeed will match your ACP payment assistance. This very unusual benefit will result in your internet service being free of charge or almost free.
Call today & find the best Brightspeed internet deals
1-833-970-4123

WOW Pricing

4.0

WOW’s prices are so low they’ll WOW you

If there’s any way that WOW! can claim to have truly earned its name, it’s with low pricing. The first-tier plan will give you 300 Mbps download speed for only $25 a month. That's on the very low end of cable ISP pricing—less than $0.10 per Mbps. A lightning-fast, 1 gigabit speed from WOW! will run you $50. That’s considerably cheaper than several other major cable providers’ multi-gigabit speed plans. WOW!’s lower-speed plans do have a couple of drawbacks that may increase their otherwise excellent prices. Those drawbacks are data caps and a $14/month modem rental fee [5]. Fortunately, the equipment rental fee is optional, meaning that you can skip it if you provide your own modem/router instead. And the data caps are fairly high for the lowest-tier plans (1.5 TB/month) and very high for the 500 Mbps (2.5 TB) and 1 Gig (3 TB) plans [6]. The high caps for the faster plans make it very unlikely that you will exceed your data caps. So, just don’t go overboard and have 40 gamers playing at your house for a month. The vast majority of households will never get close the limits of a 2.5+ TB data cap.
Call today & find the best WOW internet deals
1-833-864-0259

Brightspeed Reliability and Performance

3.8

Brightspeed Fiber will offer premium gigabit speed and reliability, but DSL performance will vary

If Brightspeed Fiber is available in your area, you will be getting fiber’s well-known gigabit speeds as well as a fiber connection that doesn’t slow down or glitch. Brightspeed Fiber will equip you for any internet activities you like, including online gaming, videoconferencing, and HD streaming on multiple devices. Like most fiber connections, Brightspeed will give you symmetrical upload and download speeds—an amazing advance over previous technologies. If Brightspeed is still offering DSL in your area, your performance and speed will vary depending on your location. Your download speed and your upload speed with a DSL connection will be slower than with fiber internet. You also may have higher latency than you will with fiber or cable. You can check your actual speed with our internet speed test. In many areas where Brightspeed offers DSL, there is no fiber or cable option yet. So Brightspeed may still be your best bet. You can order DSL and look forward to your turn on Brightspeed’s fiber installation list. And with the rapid pace of their planned fiber expansion, you might be next!
Call today & find the best Brightspeed internet deals
1-833-970-4123

WOW Reliability and Performance

4.0

WOW! cable delivers gigabit downloads but asymmetrical upload speeds; fiber offers symmetrical multi-gigabit service

WOW's hybrid fiber-coaxial (HFC) cable network delivers download speeds up to 1,200 Mbps across approximately 99% of its service footprint [7], matching the technical capabilities of national cable providers such as Spectrum and Xfinity. Upload speeds on cable plans are capped at 50 Mbps regardless of download tier. This asymmetrical speed structure is standard for cable internet technology and sufficient for typical household activities including streaming multiple 4K devices and online gaming.

WOW's cable plans provide adequate performance for households with average internet usage patterns. The 1,200 Mbps top speed on cable supports simultaneous streaming, video conferencing, and gaming across multiple devices. However, the 50 Mbps upload limitation presents constraints for specific use cases. Users who regularly upload large files (such as video content creators), operate cloud-based backup systems, or require symmetrical bandwidth for enterprise-grade applications will experience performance bottlenecks with cable service.

In select Greenfield expansion markets, WOW offers all-fiber service with symmetrical speeds up to 5,000 Mbps for both downloads and uploads. Fiber service is currently available within 5.7% of WOW's total coverage footprint [8], concentrated in newer markets including Central Florida, Hernando County (Florida), Greenville County (South Carolina), and select areas in Michigan and Alabama [9]. The symmetrical nature of fiber service eliminates the upload speed constraints present in cable plans, making fiber suitable for bandwidth-intensive applications, heavy content creation, and households with 10+ simultaneous high-bandwidth users.

Call today & find the best WOW internet deals
1-833-864-0259

Brightspeed Equipment, Installation and Bonus Features

4.3

Brightspeed offers advanced Wi-Fi in combo modem/router

If you order a Brightspeed Fiber plan, you will get free access to a premium Wi-Fi modem with Wi-Fi 6 technology. That advanced capability will give you 3 to 4 times faster connectivity. The modem will have greater data capacity and support extended battery life for in-home devices. (Your devices will need to be compatible with Wi-Fi 6 in order to perform at this higher level.) Modems that might come with your package would include the Actiontec C3000A, the Axon C4000, the Zyxel C4000, and the Zyxel C3000Z [3]. For some other Brightspeed plans, you may pay a $15/month equipment rental fee for your combo modem and router. Installation fees will also vary with your plan. You will get free installation for a DSL self-install or a technician installation of higher-speed fiber packages. A technician installation for DSL or a first-tier fiber plan will require a one-time $99 fee.
Call today & find the best Brightspeed internet deals
1-833-970-4123

WOW Equipment, Installation and Bonus Features

4.0

Equipment rental fees are optional, self-installation is free for WOW!

All WOW! plans come with a free self-installation kit. If for any reason you’re not comfortable with self-installation, you can get pro installation for $50. Though most plans will allow you to rent a modem/router from WOW! for about $14/month, you also have the option to supply your own equipment (which removes that fee). This choice may be better for your budget if you plan to have service for more than a year. Just make sure you check with WOW! to be sure your router has compatible specs.
Call today & find the best WOW internet deals
1-833-864-0259

Brightspeed Experience & Support

4.0

Brightspeed’s customer support is robust

Brightspeed receives 4 stars for Customer Service, with a promising beginning for a new company. Brightspeed provides a 24/7 chat interface for support as well as a helpline. The company also has a website with resources and FAQs to assist with simple questions. Some helpful features on the website include a troubleshooting & outage check, a tracker to tell you where your technician is, and a service appointment manager. A “quick bill pay” function will come in handy too. The Brightspeed Fiber network is very strong and is now producing a lot of customer satisfaction. With their rapid fiber buildout and commitment to customer service, we recommend Brightspeed as a good choice for your internet service, both now and for the future.
Call today & find the best Brightspeed internet deals
1-833-970-4123

WOW Experience & Support

4.0

WOW! maintains above-average customer satisfaction despite declining subscriber base

WOW scored 733 out of 1,000 in J.D. Power's North Central region study [10] and outperformed larger ISPs including Cox in the 2023 U.S. Residential Internet Service Provider Satisfaction Study [11]. This positions WOW above the cable industry average of 68 out of 100 on the ACSI scale [12], though below top fiber providers like AT&T Fiber (80) and Verizon Fios (77) [13].

Despite these satisfaction ratings, WOW's subscriber base declined 5% year-over-year from 490,100 to 470,400 as of December 2024, with revenue decreasing 8.1% to $630.9 million. These declines reflect competitive pressure from expanding fiber networks and 5G wireless alternatives rather than service quality issues.

WOW provides 24/7 telephone support and online chat daily from 7:00 AM to 11:45 PM EST [14], plus an online account management portal, and has been named a "Best & Brightest Company to Work For in the Nation" 12 times, including 8 consecutive years as of 2025.

Ultimately, WOW's regional focus enables more personalized service than national cable giants.

Call today & find the best WOW internet deals
1-833-864-0259

Brightspeed FAQ's

To order or learn more, call the number on this page or visit BrightspeedSavings.com.
Brightspeed does not impose data caps on its internet service. You can enjoy unlimited data usage without worrying about any restrictions or additional charges.
Brightspeed offers several no-cost modem options for fiber installations, including premium Wi-Fi 6-capable modems. These modems are optimized to deliver the fiber connection into your home and come with remote network support from the Brightspeed customer success team. Newer fiber installations may include the Calix Wi-Fi router and mesh Wi-Fi extenders at no additional charge.
Yes, you can choose to provide your own Wi-Fi router if it meets certain specifications, such as maximum bandwidth capability equal to your purchased internet speed, a 1 Gbps Ethernet WAN port, DHCP to obtain a WAN IP Address, the same or newer Wi-Fi technology as your connected devices, accurate auto-channel selection, and firewall support. However, by using your own router, you won't get the benefits of using a Brightspeed modem, such as built-in security features and technical support from the Fiber Customer Success Team.
Restarting your modem/router (gateway) is often the first step in troubleshooting connection problems. You can simply unplug it for 30 seconds and then plug it back in.
Brightspeed provides special programs to support low-income customers. They offer affordable internet options and participate in initiatives like the Affordable Connectivity Program to ensure that everyone has access to reliable and affordable internet service. Your customer support rep can help you set up your ACP benefit if you qualify.
Yes, Brightspeed is actively expanding its fiber infrastructure to provide high-speed internet access to more areas. They are committed to improving connectivity and delivering reliable fiber-optic internet service to customers. For specific information about the availability of fiber in your location, please contact the Brightspeed customer support team.
Call today & find the best Brightspeed internet deals
1-833-970-4123

WOW FAQ's

WOW! does not provide a static IP address for your home internet account. But WOW! does offer home business accounts that can provide you with a static IP address.
WOW! offers security on a network level, which means you don’t have to manage it yourself. Network Security helps guard your internet connection against phishing, viruses and malware.
WOW! Internet and WOW! Whole-Home Wi-Fi can be self-installed.
Yes, you can. As long as a technician has completed the outside installation or there is an existing WOW! connection, you will be able to install and activate service using your own modem.
Take our internet speed test to find your actual upload and download speed.
The eero devices that support your Whole-Home Wi-Fi provide up to 1500 square feet of coverage per device.
Call today & find the best WOW internet deals
1-833-864-0259

Brightspeed Accolades

Call today & find the best Brightspeed internet deals
1-833-970-4123

WOW Accolades

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Brightspeed Internet Plans

PlanService TypeDownload SpeedMonthly Price
1 MONTH FREE + $200 Reward Card
Up To 8GbpsFiber InternetUp to 8,000 Mbps Only $99.99
*Offers and availability may vary by location and are subject to change. Read more
1 MONTH FREE + $200 Reward Card
Up To 2GbpsFiber InternetUp to 2,000 Mbps Only $79.99
*Offers and availability may vary by location and are subject to change. Read more
$100 Reward Card
Faster 500MbpsFiber InternetUp to 500 Mbps Only $44.99
*Offers and availability may vary by location and are subject to change. Read more
Fast 200MbpsFiber InternetUp to 200 Mbps Only $29.99
*Offers and availability may vary by location and are subject to change.
1 MONTH FREE + $100 Reward Card
Up To 1GbpsFiber InternetUp to 1,000 Mbps Only $59.99
*Offers and availability may vary by location and are subject to change. Read more
Call today & find the best Brightspeed internet deals
1-833-970-4123

WOW Internet Plans

PlanService TypeDownload SpeedMonthly Price
Visa $300 Rewards Card
Fiber 5 GigFiber InternetUp to 5,000 Mbps Only $185
*Offers and availability may vary by location and are subject to change. Read more
Visa $300 Rewards Card
Fiber 3 GigFiber InternetUp to 3,000 Mbps Only $100
*Offers and availability may vary by location and are subject to change. Read more
Internet 1 GigCable InternetUp to 1,000 Mbps Only $50
*Offers and availability may vary by location and are subject to change. Read more
Internet 600Cable InternetUp to 600 Mbps Only $30
*Offers and availability may vary by location and are subject to change. Read more
Internet 300Cable InternetUp to 300 Mbps Only $25
*Offers and availability may vary by location and are subject to change. Read more
Call today & find the best WOW internet deals
1-833-864-0259

Brightspeed Customers Review

4.0
Pricing
4.0
3.8
Reliability & Performance
3.8
4.3
Equipment, Installation & Features
4.3
4.0
Customer Experience & Support
4.0
4.0
Overall Rating
4.0
Whitman B
5.0
from Holly Ridge, NC on December 2025
My connection has been so much better than previous Internet provider. I get three times the quality of service than previously overall great experience and very happy with Brightspeed.
Cindy Valencik
4.8
from Dothan, AL on December 2025
Excellent service!!!! Soo happy we made the switch from Xfinity
Kiyanna St.John
4.5
from Kinston, NC on December 2025
Good service
Derrell K
5.0
from Chandler, TX on December 2025
Best internet hands down!!
Brenda B
5.0
from Foley, AL on December 2025
Techs arrived right in the time frame they were supposed to be there. There were some hiccups with the install, but they came up with good solutions. It did take a little time because it was Black Friday, but overall a very good experience.
Call today & find the best Brightspeed internet deals
1-833-970-4123

WOW Customers Review

4.0
Pricing
4.0
4.0
Reliability & Performance
4.0
4.0
Equipment, Installation & Features
4.0
4.0
Customer Experience & Support
4.0
4.0
Overall Rating
4.0
Ann Enghardt
4.0
from Warren, MI on August 2025
I pay $64 for internet per month. I would like the $30/month plan.
Vickie Eller
2.5
from Charlotte, MI on April 2025
Prices go up every month started at 50 then it went to 64.99 now it's at 83.99 I need different internet in my area
Jocelyn Peck
3.3
from Atlanta, GA on March 2022
Sonia Fry
2.8
from Warren, MI on January 2022
Tyler Martinez
4.8
from Evans, GA on November 2021
Call today & find the best WOW internet deals
1-833-864-0259