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AT&T vs. WOW Internet Providers Compared

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AT&T Vs WOW

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Rosslyn Elliott

Written by Rosslyn Elliott - Pub. Jul. 27, 2023 / Updated Nov. 7, 2025

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AT&T Vs WOW

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Plans starting at: $55

Popular Package: AT&T FIBER - INTERNET 5000

Download speeds up to: 5 Gbps

Connection Types: Fiber & DSL

Call today & find the best AT&T internet deals
1-844-637-5162

Plans starting at: $25

Popular Package: Fiber 5 Gig

Download speeds up to: 5 Gbps

Connection Types: Fiber & Cable

Call today & find the best WOW internet deals
1-833-864-0259

AT&T Staff rating

4.8

Industry-leading fiber internet speeds and strong reliability from AT&T

AT&T Fiber can support all your data-intensive internet activities, now and in the future. AT&T continues to lead the industry with multi-gigabit (5000 Mbps) internet speeds available in select areas and more speed on the way. Following the passage of the One Big Beautiful Bill Act, AT&T is accelerating its fiber network expansion, adding an additional 1 million fiber customer locations annually starting in 2026 [6]. AT&T's network is growing even faster: AT&T agreed to acquire substantially all of Lumen's Mass Markets fiber internet connectivity business—about 1 million fiber customers across more than 4 million fiber locations—in a $5.75 billion deal expected to close in the first half of 2026 [8]. This expansion will bring AT&T Fiber to major metro areas, including Denver, Las Vegas, Minneapolis-St. Paul, Orlando, Phoenix, Portland, Salt Lake City, and Seattle. The transaction will stimulate investment, create new middle-class jobs, and help AT&T reach approximately 60 million total fiber locations by the end of 2030—roughly doubling the number of locations where AT&T Fiber is available today. This expansion means more customers will have access to AT&T's superior all-fiber internet service. When you add no contracts, no equipment fees, no data caps, and a reputation for reliable customer service, AT&T is a superior choice for all-fiber internet. In areas where only AT&T copper service is available, customers should also check other options and compare speeds and pricing.

PROS

Good value on fast fiber speeds No data caps or equipment fees Highly rated customer service

Cons

Fiber not available in all areas Comparatively high prices on DSL/copper Fee charged if you choose pro installation
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1-844-637-5162

WOW Staff rating

4.0

WOW! delivers fast, reliable internet with attractive pricing

WOW! (WideOpenWest) serves customers in 6 states—Michigan, Alabama, Tennessee, South Carolina, Georgia, and Florida [1]—and is the smallest cable internet provider on our list [2]. WOW! serves over 2 million residential, business, and wholesale consumer subscribers, which is still a smaller base compared to industry cable internet giants like Xfinity and Spectrum [3]. Notably,  it serves 470,400 high-speed data subscribers as of December 31, 2024 (down from 490,100 in 2023). But WOW! provides a model of good internet performance, operational success, and general customer satisfaction. In August 2025, WOW! (WideOpenWest) agreed to be acquired by DigitalBridge Group and Crestview Partners in a $1.5 billion transaction valued at $5.20 per share [4]. WOW! uses a hybrid fiber-coaxial (HFC) network, like the biggest national cable providers. That technology allows WOW! to provide up to 1,200 Mbps download speed and 50 Mbps upload speed. WOW! also features very low introductory plan prices, far lower than most cable internet providers. Though prices will rise after the first year, you’ll still pay about $20 less for most WOW! plan speeds than you would with Spectrum or Xfinity.  And WOW! scores above average for customer satisfaction too.

PROS

Best prices for cable service Good customer satisfaction Gigabit download speeds

Cons

Limited area of coverage Data caps Slower upload speeds
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1-833-864-0259

AT&T Pricing

4.5

AT&T Fiber internet is affordably priced given its high quality and dependability

AT&T offers reasonable fiber pricing with first-tier fiber internet plans currently starting around $55/month. AT&T won’t always offer you the lowest price for fiber in your area. But AT&T will offer you the low end of industry standard prices. For those prices, you’ll often get higher internet speeds from AT&T than from the competition. You will get good value for the internet speed you’re buying. AT&T Fiber’s advantage is that their fiber connections give you equal download and upload speeds. So, even if AT&T Fiber and a cable provider offer you the same price for a speed they both call “300 Mbps,” you will not be getting the same speeds from fiber and cable providers. All cable internet may have high download speeds, but has much slower upload speeds (usually around 10-20 Mbps). AT&T Fiber will give you the same upload speed as your download speed for your monthly price. Having upload speed equal to your download speed can make a big difference for real-time activities such as video streaming and gaming. Fiber also offers low latency, which you’ll see in a ping test. So overall, you are getting more for your money with a fiber internet plan, even when fiber and cable plans advertise the same prices and download speeds. There’s one drawback to AT&T’s pricing. AT&T’s copper-wired service (DSL/ IPBB) is priced at around the same as its first-tier fiber plan. This price is higher by Mbps given that copper service is much slower and less reliable than fiber. We hope AT&T will consider lowering the price of its copper service to give better value to DSL/IPBB customers.
Call today & find the best AT&T internet deals
1-844-637-5162

WOW Pricing

4.0

WOW’s prices are so low they’ll WOW you

If there’s any way that WOW! can claim to have truly earned its name, it’s with low pricing. The first-tier plan will give you 300 Mbps download speed for only $25 a month. That's on the very low end of cable ISP pricing—less than $0.10 per Mbps. A lightning-fast, 1 gigabit speed from WOW! will run you $50. That’s considerably cheaper than several other major cable providers’ multi-gigabit speed plans. WOW!’s lower-speed plans do have a couple of drawbacks that may increase their otherwise excellent prices. Those drawbacks are data caps and a $14/month modem rental fee [5]. Fortunately, the equipment rental fee is optional, meaning that you can skip it if you provide your own modem/router instead. And the data caps are fairly high for the lowest-tier plans (1.5 TB/month) and very high for the 500 Mbps (2.5 TB) and 1 Gig (3 TB) plans [6]. The high caps for the faster plans make it very unlikely that you will exceed your data caps. So, just don’t go overboard and have 40 gamers playing at your house for a month. The vast majority of households will never get close the limits of a 2.5+ TB data cap.
Call today & find the best WOW internet deals
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AT&T Reliability and Performance

5.0

Decades of growth give AT&T reliable infrastructure and sophisticated operations

As the third-largest ISP in the United States, AT&T has massive corporate size and history on its side. AT&T’s home internet serves over 100 metro areas in 22 states, with over 19 million fiber internet passings [1] [2]. AT&T provides strong infrastructure and tech support. With 99% reliability for your internet connection, AT&T Fiber service is less likely to be disrupted by outages or slowdowns than many other internet providers [3]. AT&T’s reliability rating is higher than some other ISPs because AT&T customers do not have to work with internet data caps. Many internet service providers have soft data caps. When you hit your data allowance for the month, your ISP will throttle your internet. Your internet speed will slow down to the point that only the simplest email tasks will be possible. You won’t be able to do complex web browsing, streaming, or your other usual internet tasks. In other words, your internet will become unreliable when you hit the limits of your data caps. AT&T and other providers with no data caps give you peace of mind because you won’t suddenly lose most of your internet functionality in the third week of the month. Unlimited data is a major bonus for your internet connection’s reliability.
Call today & find the best AT&T internet deals
1-844-637-5162

WOW Reliability and Performance

4.0

WOW! cable delivers gigabit downloads but asymmetrical upload speeds; fiber offers symmetrical multi-gigabit service

WOW's hybrid fiber-coaxial (HFC) cable network delivers download speeds up to 1,200 Mbps across approximately 99% of its service footprint [7], matching the technical capabilities of national cable providers such as Spectrum and Xfinity. Upload speeds on cable plans are capped at 50 Mbps regardless of download tier. This asymmetrical speed structure is standard for cable internet technology and sufficient for typical household activities including streaming multiple 4K devices and online gaming.

WOW's cable plans provide adequate performance for households with average internet usage patterns. The 1,200 Mbps top speed on cable supports simultaneous streaming, video conferencing, and gaming across multiple devices. However, the 50 Mbps upload limitation presents constraints for specific use cases. Users who regularly upload large files (such as video content creators), operate cloud-based backup systems, or require symmetrical bandwidth for enterprise-grade applications will experience performance bottlenecks with cable service.

In select Greenfield expansion markets, WOW offers all-fiber service with symmetrical speeds up to 5,000 Mbps for both downloads and uploads. Fiber service is currently available within 5.7% of WOW's total coverage footprint [8], concentrated in newer markets including Central Florida, Hernando County (Florida), Greenville County (South Carolina), and select areas in Michigan and Alabama [9]. The symmetrical nature of fiber service eliminates the upload speed constraints present in cable plans, making fiber suitable for bandwidth-intensive applications, heavy content creation, and households with 10+ simultaneous high-bandwidth users.

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1-833-864-0259

AT&T Equipment, Installation and Bonus Features

5.0

AT&T offers no equipment fees, optional self-installation, extra cybersecurity features

As long as you have AT&T internet service, you will also get to use an internet gateway at no charge [4]. (This gateway is a modem/router combo known as AT&T Smart Wi-Fi.) Your plan may also include a free Wi-Fi extender depending on your terms. If you order AT&T Fiber, technicians will install an ONT (optical network terminal) and a fiber jack or ethernet jack. Professional installation from AT&T will cost you $99 for either copper internet or fiber installation. If you are planning to order copper-based internet (DSL/IPBB) and there is already a dual-port phone jack in your home, AT&T can mail you a self-installation kit at no charge. You can even self-install fiber internet if you are comfortable with a wall installation and following technical instructions. AT&T customers have access to the AT&T ActiveArmor internet security app. The app will block fraud calls and guard risky Wi-Fi connections. For a small extra monthly charge, ActiveArmor offers advanced functions such as Identity Monitoring and Reverse Number Lookup. AT&T also offers a Smart Home Manager app to manage your Wi-Fi and all smart home devices and check for outages.
Call today & find the best AT&T internet deals
1-844-637-5162

WOW Equipment, Installation and Bonus Features

4.0

Equipment rental fees are optional, self-installation is free for WOW!

All WOW! plans come with a free self-installation kit. If for any reason you’re not comfortable with self-installation, you can get pro installation for $50. Though most plans will allow you to rent a modem/router from WOW! for about $14/month, you also have the option to supply your own equipment (which removes that fee). This choice may be better for your budget if you plan to have service for more than a year. Just make sure you check with WOW! to be sure your router has compatible specs.
Call today & find the best WOW internet deals
1-833-864-0259

AT&T Experience & Support

5.0

AT&T Customer Service provides 24/7 tech support and ranks #1

AT&T has a robust customer support framework, including community forums, live chat, and phone assistance. Tech support is available 24/7, which can be a lifesaver if you work or study from home. Billing and account support are available from 7 AM to 9 PM CT Monday through Friday, and 8 AM to 9 PM Saturday. Those Saturday hours are especially valuable if you work Monday to Friday and can’t squeeze in personal business during the week. In 2023, AT&T ranked#1 for Customer Satisfaction in Residential Internet Service (North Central and West regions) with J.D. Power and Associates [5]. AT&T also ranked #2 in the South region.
Call today & find the best AT&T internet deals
1-844-637-5162

WOW Experience & Support

4.0

WOW! maintains above-average customer satisfaction despite declining subscriber base

WOW scored 733 out of 1,000 in J.D. Power's North Central region study [10] and outperformed larger ISPs including Cox in the 2023 U.S. Residential Internet Service Provider Satisfaction Study [11]. This positions WOW above the cable industry average of 68 out of 100 on the ACSI scale [12], though below top fiber providers like AT&T Fiber (80) and Verizon Fios (77) [13].

Despite these satisfaction ratings, WOW's subscriber base declined 5% year-over-year from 490,100 to 470,400 as of December 2024, with revenue decreasing 8.1% to $630.9 million. These declines reflect competitive pressure from expanding fiber networks and 5G wireless alternatives rather than service quality issues.

WOW provides 24/7 telephone support and online chat daily from 7:00 AM to 11:45 PM EST [14], plus an online account management portal, and has been named a "Best & Brightest Company to Work For in the Nation" 12 times, including 8 consecutive years as of 2025.

Ultimately, WOW's regional focus enables more personalized service than national cable giants.

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AT&T FAQ's

To order or learn more, call the number on this page or visit ATT-bundles.com.
Absolutely! AT&T provides step-by-step instructions to guide you through the process of setting up your own internet connection. By setting up your internet on your own, you can save money by avoiding the cost of professional installation. Additionally, you'll receive your Wi-Fi gateway within three business days, skipping the waiting time for a technician. The self-setup process takes around 30 minutes, allowing you to connect to the internet quickly.
AT&T offers the free AT&T Smart Home Manager app, which allows you to easily manage and personalize your home network information using your own device. With this app, you can control various aspects of your Wi-Fi network, including device management, network security, and parental controls. The app is free to use if you have one of the compatible Wi-Fi gateways listed on the AT&T website.
Yes, AT&T Internet allows you to connect multiple devices to your home network. Whether it's smartphones, tablets, laptops, or smart home devices, you can connect them all to your Wi-Fi network provided by AT&T Internet.
To optimize your Wi-Fi signal, there are a few steps you can take. Start by placing your Wi-Fi gateway in a central location within your home. Ensure that there are no obstructions, such as walls or large objects, blocking the signal. You can also try adjusting the Wi-Fi channel settings on your gateway to reduce interference from neighboring networks. Additionally, consider using Wi-Fi extenders or mesh network systems to expand your coverage area and improve signal strength in hard-to-reach areas of your home.
AT&T Fiber has no data caps. AT&T Internet has a one terabyte (TB) data cap, which is very high and will support most households with average data use.
Call today & find the best AT&T internet deals
1-844-637-5162

WOW FAQ's

WOW! does not provide a static IP address for your home internet account. But WOW! does offer home business accounts that can provide you with a static IP address.
WOW! offers security on a network level, which means you don’t have to manage it yourself. Network Security helps guard your internet connection against phishing, viruses and malware.
WOW! Internet and WOW! Whole-Home Wi-Fi can be self-installed.
Yes, you can. As long as a technician has completed the outside installation or there is an existing WOW! connection, you will be able to install and activate service using your own modem.
Take our internet speed test to find your actual upload and download speed.
The eero devices that support your Whole-Home Wi-Fi provide up to 1500 square feet of coverage per device.
Call today & find the best WOW internet deals
1-833-864-0259

AT&T Internet Plans

PlanService TypeDownload SpeedMonthly Price
Get up to a $150 Reward Card when you sign up for AT&T Fiber
AT&T FIBER - INTERNET 5000Fiber InternetUp to 5,000 Mbps †† Only $155*/mo. w/ No Annual Contract
*Offers and availability may vary by location and are subject to change. Read more
Get up to a $150 Reward Card when you sign up for AT&T Fiber
AT&T FIBER - INTERNET 2000Fiber InternetUp to 2,000 Mbps Only $125*/mo. w/ No Annual Contract
*Offers and availability may vary by location and are subject to change. Read more
AT&T FIBER - INTERNET 1000Fiber InternetUp to 1,000 Mbps Only $55*/mo. w/ No Annual Contract
*Offers and availability may vary by location and are subject to change. Read more
Get up to a $100 Reward Card when you sign up for AT&T Fiber
AT&T FIBER - INTERNET 500Fiber InternetUp to 500 Mbps Only $65*/mo. w/ No Annual Contract
*Offers and availability may vary by location and are subject to change. Read more
Get up to a $50 Reward Card when you sign up for AT&T Fiber
AT&T FIBER - INTERNET 300Fiber InternetUp to 300 Mbps Only $55*/mo. w/ No Annual Contract
*Offers and availability may vary by location and are subject to change. Read more
Internet 100DSL InternetUp to 100 Mbps Only $60
*Offers and availability may vary by location and are subject to change. Read more
Call today & find the best AT&T internet deals
1-844-637-5162

WOW Internet Plans

PlanService TypeDownload SpeedMonthly Price
Visa $300 Rewards Card
Fiber 5 GigFiber InternetUp to 5,000 Mbps Only $185
*Offers and availability may vary by location and are subject to change. Read more
Visa $300 Rewards Card
Fiber 3 GigFiber InternetUp to 3,000 Mbps Only $100
*Offers and availability may vary by location and are subject to change. Read more
Internet 1 GigCable InternetUp to 1,000 Mbps Only $50
*Offers and availability may vary by location and are subject to change. Read more
Internet 600Cable InternetUp to 600 Mbps Only $30
*Offers and availability may vary by location and are subject to change. Read more
Internet 300Cable InternetUp to 300 Mbps Only $25
*Offers and availability may vary by location and are subject to change. Read more
Call today & find the best WOW internet deals
1-833-864-0259

AT&T Customers Review

4.5
Pricing
4.5
5.0
Reliability & Performance
5.0
5.0
Equipment, Installation & Features
5.0
5.0
Customer Experience & Support
5.0
4.8
Overall Rating
4.8
Janis B
3.5
on December 2025
It works fine but always running out of gb since limited to 100.
Erick McNeal
5.0
from Columbus, OH on December 2025
Great service and price. Love that I can combine multiple discounts
Charles Ousley
1.3
from Durant, MS on November 2025
To much hassle trying to get information
Michael Caroselli
2.5
from Lugoff, SC on November 2025
JUST started - promo pricing for 1gig is $69/mo, but NOW it’s $59 (have to call them). WiFi Install took several hours (had to come back to bury wires outside) and my modem is in a small closet and looks horrible with the loose wires. Fastest speed in the next room is ~750mbps. Down the hall in my bedroom - lucky to hit 300mbps and it’s wanly whether I can connect or not. I’ve often had to turn off WiFi and use just the 5G on my phone. Called AT&T…stated it’s a “known issue.” It’s been a week with no change. May cancel and switch to Kinetic Fiber (Windstream). Quite disappointed:
Michael Wingard
2.8
from The Villages, FL on October 2025
Constantly buffering which causes rebooting the modem.
Call today & find the best AT&T internet deals
1-844-637-5162

WOW Customers Review

4.0
Pricing
4.0
4.0
Reliability & Performance
4.0
4.0
Equipment, Installation & Features
4.0
4.0
Customer Experience & Support
4.0
4.0
Overall Rating
4.0
Ann Enghardt
4.0
from Warren, MI on August 2025
I pay $64 for internet per month. I would like the $30/month plan.
Vickie Eller
2.5
from Charlotte, MI on April 2025
Prices go up every month started at 50 then it went to 64.99 now it's at 83.99 I need different internet in my area
Jocelyn Peck
3.3
from Atlanta, GA on March 2022
Sonia Fry
2.8
from Warren, MI on January 2022
Tyler Martinez
4.8
from Evans, GA on November 2021
Call today & find the best WOW internet deals
1-833-864-0259