Plans starting at: $40
Popular Package: 1 Gig Fiber Internet
Download speeds up to: 1 Gbps
Connection Types: Fiber & Cable
Plans starting at: $25
Popular Package: Fiber 5 Gig
Download speeds up to: 5 Gbps
Connection Types: Fiber & Cable
Optimum Staff rating
Optimum features good speeds but poor customer satisfaction scores
Optimum is a major national cable internet provider. Most of Optimum’s 4.4 million subscribers receive cable internet service [7]. But the ISP is also adding some all-fiber connections in select markets--most prominently in the Northeast [8]. Optimum is the internet brand name of Altice USA, which rebranded the company formerly called Suddenlink into the Optimum brand in 2022 [1]. Altice/Optimum is the 6th-largest ISP in the nation [2]. Optimum seems to check off all the right boxes for many of its offerings. You will have no data caps and no required contracts with Optimum internet plans. You will also get free equipment rental included with your monthly plan price. And Optimum’s prices are good (at least while the promotions last). So why are Optimum’s national customer satisfaction scores so low? We’ll check into that as we give you an overview of what to expect from an Optimum internet connection.PROS
Cons
WOW Staff rating
WOW! delivers fast, reliable internet with attractive pricing
WOW! (WideOpenWest) serves customers in 6 states—Michigan, Alabama, Tennessee, South Carolina, Georgia, and Florida [1]—and is the smallest cable internet provider on our list [2]. WOW! serves over 2 million residential, business, and wholesale consumer subscribers, which is still a smaller base compared to industry cable internet giants like Xfinity and Spectrum [3]. Notably, it serves 470,400 high-speed data subscribers as of December 31, 2024 (down from 490,100 in 2023). But WOW! provides a model of good internet performance, operational success, and general customer satisfaction. In August 2025, WOW! (WideOpenWest) agreed to be acquired by DigitalBridge Group and Crestview Partners in a $1.5 billion transaction valued at $5.20 per share [4]. WOW! uses a hybrid fiber-coaxial (HFC) network, like the biggest national cable providers. WOW! also features very low introductory plan prices, far lower than most cable internet providers. Though prices will rise after the first year, you’ll still pay about $20 less for most WOW! plan speeds than you would with Spectrum or Xfinity. And WOW! scores above average for customer satisfaction, too.PROS
Cons
Cities with WOW availability
Optimum Pricing
Good initial prices followed by price hikes
Cable internet is the chief type of connection that Optimum provides its customers. Because of improvements to cable internet technology, you can get gigabit download speeds from many cable internet companies like Optimum. You just won’t get the same upload speeds from cable as you will from an all-fiber connection [3]. Whether you get the usual cable service or all-fiber, you will get good prices from Optimum, and, on select plans, those prices will be locked for 5 years (as of January 2026) [9]. Here’s an example. You’ll pay $40/month for Optimum’s first-tier plan, which is up to 300. That is a good price for these speeds. The catch is that after the promotional period ends, standard prices will apply, which will increase your bill. That may be why Optimum is seeing year-over-year declines in its cable customers [4]. The price hikes may be pushing people to other options at the end of their promotional period.WOW Pricing
WOW’s prices are so low they’ll WOW you
If there’s any way that WOW! can claim to have truly earned its name, it’s with low pricing. The first-tier plan will give you 300 Mbps download speed for only $25 a month. That's on the very low end of cable ISP pricing. A lightning-fast, 5000 Mbps speed from WOW! will run you $185. This plan comes from their fiber internet offerings. WOW! has no data caps, contracts, or hidden fees. Additionally, they offer a price lock, so your monthly rate won't go up as long as you stay with the same speed plan.Optimum Reliability and Performance
Cable and fiber both provide fast download speeds, but cable's upload speeds are slower
With hybrid fiber-coaxial (HFC) technology, Optimum gives its cable customers gigabit download speeds but much slower upload speeds. That’s typical for cable internet service. Optimum is comparable to other major cable internet providers such as Spectrum and Xfinity, offering upload speeds at a maximum of around 35-50 Mbps. Optimum differs from the cable internet competition because it is also launching into the all-fiber internet market. As of November 2025, Optimum has over 3 million fiber passings and continues to expand [10]. Fiber internet’s most striking advantage over cable internet is its symmetrical upload and download speeds. This is a game-changer for online gaming, videoconferencing, and large homes with multiple devices. When Altice merged Suddenlink into the Optimum brand, the company had two distinct “footprints” from where the former Optimum and Suddenlink coverage had existed. Suddenlink’s coverage area had been primarily in the South and West. Optimum was strong in the Northeast, and particularly in the tri-state area of New York, New Jersey, and Connecticut. Now, the fiber buildout is fastest in that tristate area [1]. Your chances of getting fiber internet from Optimum is better if you live in the tri-state area.WOW Reliability and Performance
WOW! cable delivers gigabit downloads but asymmetrical upload speeds; fiber offers symmetrical multi-gigabit service
WOW's hybrid fiber-coaxial (HFC) cable network delivers download speeds comparable to those of national cable providers such as Spectrum and Xfinity. Upload speeds on cable plans are capped at 50 Mbps regardless of download tier. This asymmetrical speed structure is standard for cable internet technology and sufficient for typical household activities, including streaming multiple 4K devices and online gaming.
WOW's cable plans provide adequate performance for households with average internet usage patterns. The highest tier plan offers top speeds on cable, supporting simultaneous streaming, video conferencing, and gaming across multiple devices. However, the 50 Mbps upload limitation presents constraints for specific use cases. Users who regularly upload large files (such as video content creators), operate cloud-based backup systems, or require symmetrical bandwidth for enterprise-grade applications will experience performance bottlenecks with cable service.
In select Greenfield expansion markets, WOW offers all-fiber service with symmetrical speeds up to 5,000 Mbps for both downloads and uploads. Fiber service is currently available within 5.7% of WOW's total coverage footprint [8], concentrated in newer markets including Central Florida, Hernando County (Florida), Greenville County (South Carolina), and select areas in Michigan and Alabama [9]. The symmetrical nature of fiber service eliminates the upload speed constraints present in cable plans, making fiber suitable for bandwidth-intensive applications, heavy content creation, and households with 10+ simultaneous high-bandwidth users.
Optimum Equipment, Installation and Bonus Features
No equipment rental fees, free installation with Optimum plans
Optimum will provide you with a WiFi 6E gateway as a part of your monthly plan fee, with no extra rental charge [9]. If you would rather use your own modem and router, Optimum will allow it. Just be sure to check for compatibility with their specs. Standard installation is free with most Optimum plans.WOW Equipment, Installation and Bonus Features
Equipment rental fees are optional, self-installation is free for WOW!
All WOW! plans come with a free self-installation kit. If, for any reason, you’re not comfortable with self-installation, you can get pro installation for $50. WOW! now offers a free WiFi modem with your plan. You also have the option to supply your own equipment--just make sure you check with WOW! to be sure your router has compatible specs.Optimum Experience & Support
Optimum customer satisfaction: the big question mark
With so many seemingly good points to its service and pricing, why has Optimum’s customer satisfaction scored significantly below average according to J.D. Power? [6] A sampling of online user reviews suggests two major complaints. The first is outages and failure of technical response. The second is a more general dissatisfaction with the phone system: being transferred to different departments and receiving contradictory responses from different phone reps when trying to resolve billing issues. Because this is a fairly even distribution of complaints, it’s likely that Optimum is not responding quickly enough to customer concerns, whether they are technical or billing-related. We can’t know the reason for this dysfunction. Often, these kinds of responsiveness issues happen when companies are understaffed or have high staff turnover in their customer service. But until Optimum improves its ratings, we have to give it only 3 stars for customer satisfaction.WOW Experience & Support
WOW! maintains above-average customer satisfaction despite declining subscriber base
WOW scored 733 out of 1,000 in J.D. Power's North Central region study [10] and outperformed larger ISPs including Cox in the 2023 U.S. Residential Internet Service Provider Satisfaction Study [11]. This positions WOW above the cable industry average of 68 out of 100 on the ACSI scale [12], though below top fiber providers like AT&T Fiber (80) and Verizon Fios (77) [13].
Despite these satisfaction ratings, WOW's subscriber base declined 5% year-over-year from 490,100 to 470,400 as of December 2024, with revenue decreasing 8.1% to $630.9 million. These declines reflect competitive pressure from expanding fiber networks and 5G wireless alternatives rather than service quality issues.
WOW provides 24/7 telephone support and online chat daily from 7:00 AM to 11:45 PM EST [14], plus an online account management portal, and has been named a "Best & Brightest Company to Work For in the Nation" 12 times, including 8 consecutive years as of 2025.
Ultimately, WOW's regional focus enables more personalized service than national cable giants.
Optimum FAQ's
WOW FAQ's
Optimum Sources
[1] Wikipedia.com. "Suddenlink Communications."
[2] Dgtlinfra.com. "Top 125 Internet Providers in the U.S."
[3] Optimum.com. "Internet Packages Speed Details."
[4] AlticeUSA.com. "Altice USA Reports First Quarter 2023 Results."
[5] AlticeUSA.com. "Altice USA Announces Acceleration of Fiber Deployment Strategy."
[6] J.D. Power. "2025 U.S. Internet Service Provider Satisfaction Study."
[7] Investors.optimum.com. "Company Information" [8] Broadbandmap.fcc.gov. "Provider Details" [9] Optimum.com. "CF" [10] Lightreading.com. "Altice USA Sheds More Broadband Subs Sets Name Change"WOW Sources
[2] Dgtlinfra.com. "Top 125 Internet Providers in the U.S."
[3] Wikipedia.org. "Wide Open West."
[4] PRNewswire.com "WideOpenWest (WOW!), Inc. to be Taken Private by DigitalBridge Group, Inc. and Crestview Partners in $1.5 Billion Transaction."[5] WOW!. "Equipment Rental Fees."
[6] Wow! "What are monthly data usage plans?" [7] SEC. "WideOpenWest 10-K Filing, December 31, 2024." [8] BestNeighborhood.org. "WOW coverage maps." [9] PRNewswire.com. "WOW! Reaches 100,000 Homes Passed Market Expansion Milestone; On Track to Reaching Goal of Adding 400,000 Additional Homes to its Footprint."[10] JDPower.com. "2023 U.S. Residential Internet Service Provider Satisfaction Study."
[11] JDPower.com. "Can You Reach Me Now? Wireless Internet Providers Certainly Can and with High Levels of Satisfaction, J.D. Power Finds." [12] ACSI. "Press Release Telecommunications Study 2024, June 4, 2024." [13] Telecompetitor. "Customer Satisfaction Index: AT&T Repeats as Top Fiber Broadband Provider." [14] WowWay.com. "Contact Us." [15] Wowway.com. "Internet"WOW Accolades
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Optimum Customers Review
WOW Customers Review
