Optimum vs. WOW Internet Providers Compared

Optimum features good speeds but poor customer satisfaction scores

Optimum is a major national cable internet provider. Most of Optimum’s 4.3 million subscribers receive cable internet service. But the ISP is also adding some all-fiber connections in select markets. Optimum is the internet brand name of Altice USA, which rolled the company formerly called Suddenlink into the Optimum brand in 2022 [1]. Altice/Optimum is the 6th-largest ISP in the nation [2]. Optimum seems to check off all the right boxes for many of its offerings. You will have no data caps and no required contracts with Optimum internet plans. You will also get free equipment rental included with your monthly plan price. And Optimum’s prices are good (at least while the promotions last). So why are Optimum’s national customer satisfaction scores so low? We’ll check into that as we give you an overview of what to expect from an Optimum internet connection.

Good initial prices followed by price hikes

Cable internet is the chief type of connection that Optimum provides its customers. Because of improvements to cable internet technology, you can get gigabit download speeds from many cable internet companies like Optimum. You just won’t get the same upload speeds from cable as you will from an all-fiber connection [3]. Whether you get the usual cable service or all-fiber, you will get good prices from Optimum, and those prices will be locked for 2 years. Here’s an example. You’ll pay $40/month for Optimum’s first tier plan, which is up to 300. That is a good price for these speeds. The catch is that after those two years, standard prices will take effect, which will spike your bill higher. That may be why Optimum is seeing year-over-year declines in its cable customers [4]. The price hikes may be pushing people to other options at the end of their two-year promotion.

WOW’s prices are so low they’ll WOW you

If there’s any way that WOW! can claim to have truly earned its name, it’s with low pricing. The first-tier plan will give you 300 Mbps download speed for only $30 a month. That's on the very low end of cable ISP pricing. A lightning-fast, multi-gigabit speed of 5000 Mbps from WOW! will run you $185. That’s considerably cheaper than several other major cable providers’ multi-gigabit speed plans. WOW!’s lower-speed plans do have a couple of drawbacks that may increase their otherwise excellent prices. Those drawbacks are data caps and a $14/month modem rental fee. Fortunately, the equipment rental fee is optional, meaning that you can skip it if you provide your own modem/router instead. And the data caps are fairly high for the lowest-tier plans (1.5 TB/month) and very high for the 500 Mbps (2.5 TB) and 1 Gig (3 TB) plans. The high caps for the faster plans make it very unlikely that you will exceed your data caps. So, just don’t go crazy and have 40 gamers play at your house for a month. The vast majority of households will not ever approach the limits of a 2.5 TB data cap.

Cable and fiber both provide fast download speeds, but cable's upload speeds are slower

With hybrid fiber-coaxial (HFC) technology, Optimum gives its cable customers gigabit download speeds but much slower upload speeds. That’s typical for cable internet service. Optimum is comparable to other major cable internet providers such as Spectrum and Xfinity, offering upload speeds at a maximum of around 35-50 Mbps. Optimum differs from the cable internet competition because it is also launching into the all-fiber internet market. Optimum’s current fiber internet customer base is small but has doubled in the last couple of years from around 100,000 to over 200,000 subscribers [4]. By 2025, Optimum plans to create over 6.5 million fiber passings [5]. Fiber internet’s most striking advantage over cable internet is that fiber offers symmetrical upload and download speeds. This is a game-changer for online gaming, videoconferencing, and large homes with multiple devices. When Altice merged Suddenlink under the Optimum brand, the company had two distinct “footprints” left from where the old Optimum and Suddenlink coverage had existed. Suddenlink’s coverage area had been primarily in the South and West. Optimum was strong in the Northeast, and particularly in the tri-state area of New York, New Jersey, and Connecticut. Now, the fiber buildout is fastest in that tristate area [1]. Your chances of getting fiber internet from Optimum in the next year or two will be better if you live in the tri-state area.

WOW! cable is a fast, strong choice with gigabit download speeds but slower upload speeds

Internet performance from WOW! matches the stats of the largest cable providers in the nation such as Spectrum and Infinity. You will get fast speeds from WOW!’s high-end plans that will support streaming and gaming with multiple devices. The chief disadvantage of cable internet is that upload speeds are so slow compared to the symmetrical speeds of fiber internet. If you want to do large uploads or real-time gaming on 10 devices at once in your home, there’s no question that you’ll be better off with fiber’s lightning-fast uploads. But for most households with average internet usage, a fast cable plan like WOW! internet will be good enough.

No equipment rental fees, free installation with Optimum plans

Optimum will provide your modem/router as part of your monthly plan fee, with no extra rental charge. If you have a compatible cable plan, you may even get a Wi-Fi 6 router, which will give you higher speeds for multiple devices than Wi-Fi 5. Fiber internet plans from Optimum will often include the Wi-Fi 6 gateway as well. If you would rather use your own modem and router, Optimum will allow it. Just be sure to check for compatibility with their specs. Standard installation is free with Optimum plans.

Equipment rental fees are optional, self-installation is free for WOW!

All WOW! plans come with a free self-installation kit. If for any reason you’re not comfortable with self-installation, you can get pro installation for $50. Though most plans will allow you to rent a modem/router from WOW! for about $14/month, you also have the option to supply your own equipment. This choice may be better for your budget if you plan to have service for more than a year. Just make sure you check with WOW! to be sure your router has compatible specs.

Optimum customer satisfaction: the big question mark

With so many seemingly good points to its service and pricing, why has Optimum’s customer satisfaction scored significantly below average according to J.D. Power? [6] A random sampling of online user reviews seems to indicate two major complaints. The first is outages and failure of technical response. The second is a more general dissatisfaction with the phone system, being transferred around to different departments, and getting contradictory responses from different phone reps when trying to solve billing issues. Because this is a fairly even distribution of complaints, it’s likely that Optimum is just not quick enough in responding to customer concerns, whether they be technical or billing-related. We can’t know the reason for this dysfunction. Often, these kinds of responsiveness issues happen when companies are understaffed or have high staff turnover in their customer service. But until Optimum gets better ratings, we have to give them only 3 stars for customer satisfaction.  

WOW! outperforms larger ISPs for customer satisfaction

WOW! offers the same customer support amenities as the largest national ISPs [4]. You will get an online portal to allow you to manage your account. Telephone help is available 24/7. Online chat is available every day between 7:00 AM and 11:45 PM EST. In the J.D. Power 2023 U.S. Residential Internet Service Provider Satisfaction Study, WOW! outperformed much larger ISPs such as Cox [5]. That strong performance indicates WOW! customers are pretty happy with their service.