CenturyLink vs. Brightspeed Internet Providers Compared

CenturyLink’s DSL internet has wide coverage but slower speeds

CenturyLink is a DSL internet provider owned by a parent company known as Lumen Technologies. Lumen is the seventh-largest ISP in the U.S., based on its combined internet service in both DSL and fiber. Lumen serves a total of about 3 million customers [1]. CenturyLink is the DSL brand owned by Lumen. The fiber brand of Lumen is now known as Quantum Fiber. This review will focus on the CenturyLink DSL half of the Lumen brand. We will cover Quantum Fiber in a separate review, because the two brands provide very different technologies. If your only available internet is CenturyLink, your DSL connection is likely to be slower than if you have cable or fiber. DSL speed can vary widely depending on your neighborhood and even on the wiring in your home. But CenturyLink, like most DSL companies, will charge you the same price for a slow 10 Mbps download speed as for 100 Mbps download speed. It’s luck of the draw, with no price break for slower service. DSL customers just aren’t getting the same kind of value that fiber customers are getting. And that’s one probable reason that Lumen separated its two brands. Now, it should be easy to tell what you’re getting – mostly.  CenturyLink is DSL, and Quantum Fiber is all-fiber. On websites that still mix the two names, though, the speeds of each plan will often be a giveaway. CenturyLink sold half of its DSL network to Brightspeed in 2022. CenturyLink now has a very unusual coverage footprint: think of it as the Western half of the United States, minus California, plus Florida.

CenturyLink DSL charges high prices for widely varying speeds

DSL is not one of the faster internet technologies on the market. Usually, DSL customers sign up for their plans because there is no cable or fiber internet in their areas. And that can be a valid choice if DSL will give you better performance than satellite internet, though you have to evaluate that on a case-by-case basis. Many times, DSL plans are good options for customers in rural areas. CenturyLink plans are no exception to the general qualities of DSL. You will generally pay around $50 for your DSL package, whether you get 10 Mbps download speed or whether you are lucky enough to get 100 Mbps download speed (very unusual for DSL and true for only 28% of CenturyLink DSL customers) [2]. In better news, CenturyLink’s DSL plans are free of data caps. So, despite the fact that CenturyLink’s DSL prices are high for the speeds, at least you won’t have unexpected data overage charges.

Brightspeed offers a very good deal on fiber internet with simple and straightforward pricing

One of Brightspeed’s real strengths is transparent pricing. Currently, there are no data caps, and no required contracts, which means you won’t get hidden fees popping up on your monthly bills as you will with many other ISPs. Brightspeed internet plan prices are excellent for fiber internet. The best part is that there are no surprise price hikes after promotional rates, which is standard practice with other providers. With Brightspeed Fiber, you can count on consistent pricing that gives you a lot of speed for a very attractive monthly cost. Brightspeed DSL pricing is not quite as good a deal because a DSL user’s internet speed and performance will be so much lower. But Brightspeed DSL may still be your best option if you have no other available cable or fiber providers in your area. Brightspeed is an active supporter of the federal Affordable Connectivity Program. If you qualify for the program, which offers payment assistance for lower-income households, Brightspeed will match your ACP payment assistance. This very unusual benefit will result in your internet service being free of charge or almost free.

“But it was so fast in the ‘90s!” DSL shows its age in many locations

CenturyLink DSL uses one of the oldest internet technologies: copper cables originally designed as telephone wire. Only 65% of CenturyLink’s DSL achieves speeds over 25 Mbps, or what the FCC calls “high-speed” internet.  85% of the CenturyLink DSL network is above 10 Mbps. That means a good 15% of CenturyLink’s DSL customers have very slow connections below 10 Mbps [3]. If DSL gives you under 10 Mbps download speed and only 1 Mbps upload speed, you won’t be able to play real-time games online with any kind of reliability. You may also experience glitching if multiple people stream or videoconference at the same time. To be fair, some DSL connections will give you faster speeds. 28% of CenturyLink customers will get 100 Mbps download, and that speed will considerably improve your performance. But if you are considering ordering CenturyLink DSL, make sure you know what your other options are. You can test your actual speed here to see what kind of performance your current internet connection is giving you.

Brightspeed Fiber will offer premium gigabit speed and reliability, but DSL performance will vary

If Brightspeed Fiber is available in your area, you will be getting fiber’s well-known gigabit speeds as well as a fiber connection that doesn’t slow down or glitch. Brightspeed Fiber will equip you for any internet activities you like, including online gaming, videoconferencing, and HD streaming on multiple devices. Like most fiber connections, Brightspeed will give you symmetrical upload and download speeds—an amazing advance over previous technologies. If Brightspeed is still offering DSL in your area, your performance and speed will vary depending on your location. Your download speed and your upload speed with a DSL connection will be slower than with fiber internet. You also may have higher latency than you will with fiber or cable. You can check your actual speed with our internet speed test. In many areas where Brightspeed offers DSL, there is no fiber or cable option yet. So Brightspeed may still be your best bet. You can order DSL and look forward to your turn on Brightspeed’s fiber installation list. And with the rapid pace of their planned fiber expansion, you might be next!

Option to use your own modem/router or self-install your connection

With the CenturyLink DSL plan, there’s a $15 a month modem/router rental fee, which is on the high end of equipment fees. You can avoid the modem/router fee by buying your own. And that might not be a bad plan, given that you will make up the price of a typical modem/router in a year or less. You may have to pay for a professional installation, which is usually a one-time fee of $99. Fortunately, in many places you may also have the option to self-install for $15. It depends whether there is still a working CenturyLink DSL connection in your home.

Brightspeed offers advanced Wi-Fi in combo modem/router

If you order a Brightspeed Fiber plan, you will get free access to a premium Wi-Fi modem with Wi-Fi 6 technology. That advanced capability will give you 3 to 4 times faster connectivity. The modem will have greater data capacity and support extended battery life for in-home devices. (Your devices will need to be compatible with Wi-Fi 6 in order to perform at this higher level.) Modems that might come with your package would include the Actiontec C3000A, the Axon C4000, the Zyxel C4000, and the Zyxel C3000Z [3]. For some other Brightspeed plans, you may pay a $15/month equipment rental fee for your combo modem and router. Installation fees will also vary with your plan. You will get free installation for a DSL self-install or a technician installation of higher-speed fiber packages. A technician installation for DSL or a first-tier fiber plan will require a one-time $99 fee.

CenturyLink runs below average in some satisfaction rankings

CenturyLink’s customer satisfaction rankings vary widely by region on the J.D. Power survey [3]. In the North Central region, CenturyLink ranks above average. In the West, CenturyLink ranks slightly below average, and in the South, CenturyLink is second from last in customer satisfaction. The North Central and West regions where CenturyLink/Quantum Fiber rank higher are also the regions in which Quantum Fiber provides most of its fiber access. The South only includes one state with fiber internet coverage, which means most of that low customer satisfaction rating is based on CenturyLink’s DSL. The American Customer Satisfaction Index confirms that split in results by dividing “CenturyLink” specifically into fiber and DSL. Fiber ranks 16 points higher than the DSL service [4]. For CenturyLink and Quantum Fiber, these customer satisfaction rankings tell the story clearly. CenturyLink’s DSL service is not as likely to please you. However, be aware that there is a certain amount of online cross-marketing between the two companies. So, if CenturyLink says they are able to sell you “fiber” as they seem to imply on their homepage, all that means is that they’re going to send you to a Quantum Fiber plan if your address has fiber availability.

Brightspeed’s customer support is robust

Brightspeed receives 4 stars for Customer Service, with a promising beginning for a new company. Brightspeed provides a 24/7 chat interface for support as well as a helpline. The company also has a website with resources and FAQs to assist with simple questions. Some helpful features on the website include a troubleshooting & outage check, a tracker to tell you where your technician is, and a service appointment manager. A “quick bill pay” function will come in handy too. The Brightspeed Fiber network is very strong and is now producing a lot of customer satisfaction. With their rapid fiber buildout and commitment to customer service, we recommend Brightspeed as a good choice for your internet service, both now and for the future.