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About the author
Rosslyn Elliott
Rosslyn Elliott has over a decade of experience as a writer, editor, and in-house journalist. She earned a B.A. in English from Yale University and has written professionally in many fields including technology and IT. She has won kudos for her work helping tech startups establish their brands. Having lived all over the USA, Rosslyn has first-hand knowledge of the strengths and quirks of top internet service providers. She now writes on all things internet, including Wi-Fi technology, fiber infrastructure, satellite internet, and the digital divide. As a TV fan, she also enjoys reviewing channel choices and cool gadgets for satellite TV and streaming services. Her personal experience as a researcher, career changer, and remote worker inspires her to guide others to their own online opportunities. After work, she likes to kick back with a good craft beer and speculate about A.I. with friends.
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Debate Rages on Keeping Kids Safe Online
On March 29, 2024, the FTC denied an application from the Entertainment Software Rating Board (ESRB) to use facial analysis scanning for age verification. The proposed technology is related to online gaming and would validate parental consent for gamers under 13 years old.
The FTC denied the request without prejudice, which means that the ESRB and its co-applicants, Yoti Ltd. and SuperAwesome Ltd., may refile the application in the future.
Facial Analysis: More Online Safety for Kids, or More Privacy Danger
The ESRB is a gaming industry-based group. The Board was founded in 1994 to assign ratings to videogames as a proactive step to prevent government regulation of video games. Yoti Ltd. specializes in digital identity, and SuperAwesome Ltd. provides digital solutions related to parental verification requirements online.
Privacy-Protective Facial Age Estimation and Verifiable Parental Consent (VPC)
The ESRB and its partners submitted the facial analysis application in June 2023, and the FTC requested public comment in July. The technology would collect images of adults and use an “auto face capture module” to estimate whether the person in the image is actually an adult with the legal right to give parental consent. The ESRB calls this tool Privacy-Protective Facial Age Estimation, used to get Verifiable Parental Consent (VPC).
In a statement to the International Association of Privacy Professionals, the ESRB claimed that the new tool is a much-needed update to outdated methods for getting parental consent online.
Facial capture
Children’s Online Privacy Protection Act and Parental Consent Laws
The Children’s Online Privacy Protection Act (COPPA) requires companies to get parental consent before collecting any personal information from children under 13 years of age. Companies can’t gather ages, names, addresses, email addresses, or usernames from anyone under 13. These rules mean that for a minor under 13 to register to buy or play video games online, the child would need parents to give consent.
After the FTC’s request for comment, over 350 commenters questioned the safety and privacy of facial analysis, citing the risk of bad actors creating deepfakes using the images.
ESRB clarified shortly after the application in a formal statement that the technology would not be used on children: that the use of facial analysis was strictly to confirm the ages of parents. The ERSB also stated that “images and data used for this process are never stored, used for AI training, used for marketing, or shared with anyone.”
Online safety for kids
Objections from the Public and from Privacy Groups
Online commentary on the issue was negative. Some commenters misunderstood the technology and assumed it would be used on children. Others pointed out that the technology could easily be abused by any older friend masquerading as a parent.
Privacy protection advocates praised the rejection of the application by the FTC.
Lia Holland of Fight for the Future released a statement on April 2, saying, “Forcing parents and guardians to give up biometric information so that children can play games or connect with peers is misguided and dangerous.”
The advocacy group accused “unscrupulous tech corporations” of having a hidden agenda to seek “so-called solutions that allow them to collect and exploit the data of children under 13.”
NIST Study of Facial Age Verification Will Add Data
The FTC denied the ESRB application in part because there is a study underway to check the accuracy of the technology. The National Institute of Standards and Technology (NIST) is collaborating with software developers to see how accurate the age estimation will be.
The last similar NIST study of facial scanning took place in 2014, practically a generation ago by digital standards. At that time, the age estimation algorithm was only 67% accurate at finding the age of a person within 5 years.
The FTC denied the application in part because the commission wants NIST to finish its study before the application is considered.
“The Commission expects that this report will materially assist the Commission, and the public, in better understanding age verification technologies and the ESRB group’s application,” said the FTC in its March 29 letter declining the application.
Protecting privacy
FAQs: Facial Recognition and Online Privacy
Does the ESRB’s facial analysis tool collect images of children?
No, the proposal for Privacy-Protective Facial Age Estimation uses only images of parents. The tool is supposed to verify that the person scanned is an adult.
Does the ESRB’s tool use facial recognition?
No, facial recognition technology is intended to identify a specific person. The facial scanning in this case is intended only to verify age, not identity.
Why are people against facial age estimation?
Many people do not trust any technology that scans faces and records what is called “biometric” information. Privacy advocates fear that this data will be used for surveillance, control, or abuse by unethical companies or hackers. Biometric information can be used to create deepfakes for pornography or other harmful purposes.
What is COPPA?
COPPA is the Children’s Online Privacy Protection Act. It forbids companies from collecting personal information from children under 13 without the consent of their parents.
Will facial analysis threaten my online safety?
No one can predict with certainty how the data from facial analysis might be used in the future. Many people and organizations are concerned about the misuse of people’s likenesses, invasion of privacy, identity theft, and government surveillance.
Would facial analysis require extra internet capabilities or equipment?
No, your typical internet speed and equipment would support facial analysis. The planned technology would use your device camera to scan your face.
Are companies scanning or recording my face online without permission?
No reputable company would attempt to scan your face or use facial recognition technology without informing you. You can be pretty sure that top internet providers will not be secretly collecting your biometrics. The bigger risk would actually be from employers, who sometimes make employees give blanket consents to monitoring of all kinds. This risk is even higher now with the rise of remote work. Just think carefully about your internet activity, especially when you are online at work.
Can I refuse to authorize use of my biometrics?
Most of the time, yes. But you will be in a difficult position if your employer insists on fingerprinting ID or facial recognition for building entry, for example.
Understand the use of biometrics
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About the author
Rosslyn Elliott
Rosslyn Elliott has over a decade of experience as a writer, editor, and in-house journalist. She earned a B.A. in English from Yale University and has written professionally in many fields including technology and IT. She has won kudos for her work helping tech startups establish their brands. Having lived all over the USA, Rosslyn has first-hand knowledge of the strengths and quirks of top internet service providers. She now writes on all things internet, including Wi-Fi technology, fiber infrastructure, satellite internet, and the digital divide. As a TV fan, she also enjoys reviewing channel choices and cool gadgets for satellite TV and streaming services. Her personal experience as a researcher, career changer, and remote worker inspires her to guide others to their own online opportunities. After work, she likes to kick back with a good craft beer and speculate about A.I. with friends.
Which speed do I need?
Tell us what you use Internet for
How many users?
Online Gaming
Smart Home Devices
Streaming Video
Browsing & Email
Target speed: 50 Mbps
With multiple users in the house, you need a little wiggle room in your bandwidth. 50 Mbps will support all your web browsing and social media.
Your current Internet speed:
Find 50 Mbps Internet speed near you